Elvir Omerbegovic

Elvir Omerbegovic founded the hip-hop label Selfmade Records in 2005. As a label manager, he worked with artists including Kollegah, Genetikk, Favorite and 257ers, whose releases repeatedly reached the top of the German album charts. He also released early charting work by artists such as Casper and Farid Bang. In 2014, Omerbegovic became President of Rap at Universal Music Germany.