TJ Power

TJ Power studied neuroscience and psychology. During his studies, he developed the DOSE Effect, a concept based on the brain chemicals dopamine, oxytocin, serotonin and endorphins that presents approaches to supporting mental health. In connection with this concept, he founded the training centre Neurify and the research centre The DOSE Lab. He also collaborated with organisations including Amazon, Coca-Cola, the National Health Service (NHS) and the University of Oxford.