How could the Protestant Reformation take off from a tiny town in the middle of Saxony, which contemporaries regarded as a mud hole? How could a man of humble origins who was deeply scared by the devil become a charismatic leader and convince others that the pope was the living Antichrist? Martin Luther founded a religion which up to this day determines many people's lives in intimate ways, as did Jean Calvin in Geneva one generation later. This is the first book which uses the approaches of new cultural history to describe how Reformation Europe came about and what it meant.