The Pyramid Principle explains how to: think creatively, reason lucidly and express ideas with clarity, define complex problems and establish the objectives of any document, assess your ideas and recognise their relative importance, structure your reasoning into a coherent and transparent argument and analyse your argument to confirm its effectiveness.  
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The Pyramid Principle
The Pyramid Principle explains how to: think creatively, reason lucidly and express ideas with clarity, define complex problems and establish the objectives of any document, assess your ideas and recognise their relative importance, structure your reasoning into a coherent and transparent argument and analyse your argument to confirm its effectiveness.  
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