Synergy Why Links Between Business Units Often Fail and how to Make Them Work
By Andrew Campbell, Michael Goold
Format:Hardcover
Synergy is the business strategist's major goal - but why is it so difficult to achieve? The authors of this book argue that there are four biases which prevent managers from making good decision. They offer instead, the idea of four mental biases as antidotes.
224 pages • Hardcover
First published 1998-01
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Synergy Why Links Between Business Units Often Fail and how to Make Them Work
By Andrew Campbell, Michael Goold
Synergy is the business strategist's major goal - but why is it so difficult to achieve? The authors of this book argue that there are four biases which prevent managers from making good decision. They offer instead, the idea of four mental biases as antidotes.
224 pages • Hardcover
First published 1998-01
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