Format:Hardcover

This text aims to offer a rigorous and scientific approach to social psychology. This third edition has been fully revised and uses a story-telling approach to illustrate how research is done and the results of such research. Each chapter begins with a real-life vignette that epitomizes the social psychological concepts that follow, and experiences and historical events are used to illustrate theories within social psychology.

Self-Help, Health & Lifestyle
633 pagesHardcover
First published 1999

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