Format:Hardcover
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A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
Business, Economics & Careers
176 pages • Hardcover
First published June 28, 2012
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Positioning
By Al Ries, Lorenz Wied, Jack Trout
A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
Business, Economics & Careers
176 pages • Hardcover
First published June 28, 2012
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