Recommendations based on "Neurobiology of Decision-Making"

This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations.Bad beliefs - beliefs that blatantly conflict with easily available evidence - are common. Large minorities of people hold that vaccines are dangerous or accept bizarre conspiracy theories, for instance. The prevalence of bad beliefs may be politically and socially important, for instance blocking effective action on climate change. Explaining why people accept bad beliefs and what can be done to make them more responsive to evidence is therefore an important project.A common view is that bad beliefs are largely explained by widespread irrationality. This book argues that ordinary people are rational agents, and their beliefs are the result of their rational response to the evidence they're presented with. We thought they were responding badly to evidence, because we focused on the first-order evidence alone: the evidence that directly bears on the truth of claims. We neglected the higher-order evidence, in particular evidence about who can be trusted and what sources are reliable. Once we recognize how ubiquitous higher-order evidence is, we can see that belief formation is by and large rational.The book argues that we should tackle bad belief by focusing as much on the higher-order evidence as the first-order evidence. The epistemic environment gives us higher-order evidence for beliefs, and we need to carefully manage that environment. The book argues that such management need not be paternalistic: once we recognize that managing the epistemic environment consists in management of evidence, we should recognize that such management is respectful of epistemic autonomy.

Society of the Mind is the story of Dr. Laura Aldridge, a young Harvard psychology professor who is offered a seven-figure sum for a week of unspecified consultation by enigmatic inventor and computer genius Joseph Gray. Unknown to all but Gray's immediate staff, his prized invention and alter-ego - a massive, artificially intelligent neurocomputer - lies buried deep underground; its "mind" has grown troubled and its wide-ranging errors cause for grave concern. When Laura meets Gray on his south Pacific island, she is shocked - but intrigued - when she learns exactly what her job entails: to psychoanalyze and "cure" Gray's aberrant mainframe, which has become all too human in its operation, before its malfunctions lead to global catastrophe.But what Gray has built is not only a thinking entity; it feels as well. A conscious, brilliant, neurotic, and lonely mind that looks out at the world through cameras, interacting with it by way of the faltering steps of inquisitive, childlike robots, the neurocomputer shares its world with Laura when she immerses herself in Gray's virtual-reality workstations. And the closer Laura gets to the crux of the neurocomputer's psychological problems, the more engaging and "talkative" it becomes - until it begins to have trouble keeping its inventor's potentially devastating secrets.Utterly riveting, Society of the Mind raises questions that are chillingly real: As computer scientists succeed in replicating the human mind, what happens when they mistakenly - or perhaps intentionally - replicate its psychotic tendencies as well? And if the virus of human madness can be caught by computers, can the contagion pass from computers back to man?

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Utilitarianism may well be the most influential secular ethical theory in the world today. It is also one of the most controversial. It clashes, or is widely thought to clash, with many conventional moral views, and with human rights when they are seen as inviolable. Would it, for example, be right to torture a suspected terrorist in order to prevent an attack that could kill and injure a large number of innocent people?In this Very Short Introduction Katarzyna de Lazari-Radek and Peter Singer provide an authoritative account of the nature of utilitarianism, from its nineteenth-century origins, to its justification and its varieties. Considering how utilitarians can respond to objections that are often regarded as devastating, they explore the utilitarian answer to the question of whether torture can ever be justified. They also discuss what it is that utilitarians should seek to maximize, paying special attention to the classical utilitarian view that only pleasure or happiness is of intrinsic value.Katarzyna de Lazari-Radek and Peter Singer conclude by analyzing the continuing importance of utilitarianism in the world, indicating how it is a force for new thinking on contemporary moral challenges like global poverty, the treatment of animals, climate change, reducing the risk of human extinction, end-of-life decisions for terminally-ill patients, and the shift towards assessing the success of government policies in terms of their impact on happiness.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

A New York Times Bestseller, with an updated explanation of the 2010 Health Reform Bill"Important and powerful . . . a rich tour of health care around the world." —Nicholas Kristof, The New York TimesBringing to bear his talent for explaining complex issues in a clear, engaging way, New York Times bestselling author T. R. Reid visits industrialized democracies around the world--France, Britain, Germany, Japan, and beyond--to provide a revelatory tour of successful, affordable universal health care systems. Now updated with new statistics and a plain-English explanation of the 2010 health care reform bill, The Healing of America is required reading for all those hoping to understand the state of health care in our country, and around the world.T. R. Reid's latest book, A Fine Mess: A Global Quest for a Simpler, Fairer, and More Efficient Tax System, is also available from Penguin Press.

Are we deranged? The acclaimed Indian novelist Amitav Ghosh argues that future generations may well think so. How else to explain our imaginative failure in the face of global warming? In his first major book of nonfiction since In an Antique Land, Ghosh examines our inability—at the level of literature, history, and politics—to grasp the scale and violence of climate change.The extreme nature of today’s climate events, Ghosh asserts, make them peculiarly resistant to contemporary modes of thinking and imagining. This is particularly true of serious literary fiction: hundred-year storms and freakish tornadoes simply feel too improbable for the novel; they are automatically consigned to other genres. In the writing of history, too, the climate crisis has sometimes led to gross simplifications; Ghosh shows that the history of the carbon economy is a tangled global story with many contradictory and counterintuitive elements.Ghosh ends by suggesting that politics, much like literature, has become a matter of personal moral reckoning rather than an arena of collective action. But to limit fiction and politics to individual moral adventure comes at a great cost. The climate crisis asks us to imagine other forms of human existence—a task to which fiction, Ghosh argues, is the best suited of all cultural forms. His book serves as a great writer’s summons to confront the most urgent task of our time.

C.S. Lewis’s Classic Work that Is Number 7 on National Review’s List of “100 Best Nonfiction Books of the Twentieth Century”In The Abolition of Man, C.S. Lewis sets out to persuade his audience of the importance and relevance of universal values such as courage and honor in contemporary society. Both astonishing and prophetic, The Abolition of Man is one of the most debated of Lewis’s extraordinary works.

The legendary bestseller that encouraged millions of readers to look at the hidden side of everythingWhich is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of everything. The inner workings of a crack gang. The myths of campaign finance. The telltale marks of a cheating schoolteacher. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.This revised and expanded edition of the book contains a smattering of bonus material, including selected Freakonomics columns from The New York Times Magazine; a Q&A with Steven Levitt, Stephen Dubner, and Angela Duckworth; and the New York Times Magazine profile Dubner wrote about Levitt that started it all.

Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.