Recommendations based on "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

The Challenge:Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?The Study:For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The Standards:Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons:The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.The Findings:The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”Perhaps, but who can afford to ignore these findings?

Wall Street Journal BestsellerMuch of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength• Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-ManBy looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart!ONE OF BLOOMBERG’S BEST BOOKS OF THE YEARLeadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start.Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question:How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture?In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BSstyle that millions of readers have come to expect and love.Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.”Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Read yourself into a fortune with this time-tested classic that teaches you invaluable money-making secrets. Over 15 million copies sold worldwide!This book could be worth a million dollars to you.Andrew Carnegie attributed his great fortune to his discovery of a magic formula for success. Carnegie demonstrated its soundness when his coaching brought wealth to those young men to whom he had disclosed his secret.Think and Grow Rich teaches you that secret—and the secrets of other distinguished achievers like him. It shows you not only what to do but also how to do it. If you learn and apply the simple basic techniques revealed here, you will have mastered the secret of true and lasting success—and you may have whatever you want in life!

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.   In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win.  Bringing together the stories of dozens of successful businesses, including his own, Huber reveals an accessible but often-overlooked path to wealth and a life well-lived. To Nick, entrepreneurship isn’t about trying to reinvent the wheel. It’s not about new ideas, raising venture capital funding, or going on Shark Tank. Instead, it’s about doing common things uncommonly well. The Sweaty Startup is a refreshing and straightforward road map outlining his philosophy for a new generation of entrepreneurs.

NEW YORK TIMES BESTSELLERFor the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law.In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network—the most lucrative deal in premium cable history.Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback—and to learn to flow with the changes that disrupt their own lives.

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: • the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  • the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

THE NEW YORK TIMES BESTSELLER • Foreword by Malcolm GladwellLimits are an illusion: discover the revolutionary account of the science and psychology of endurance, revealing the secrets of reaching the hidden extra potential within us all."A voyage to the outer reaches of human capacity.” —David Epstein, author of Range"Reveals how we can all surpass our perceived physical limits." —Adam Grant The capacity to endure is the key trait that underlies great performance in virtually every field. But what if we all can go farther, push harder, and achieve more than we think we’re capable of? Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwell—who contributes the book’s foreword—award-winning journalist Alex Hutchinson reveals that a wave of paradigm-altering research over the past decade suggests the seemingly physical barriers you encounter as set as much by your brain as by your body. This means the mind is the new frontier of endurance—and that the horizons of performance are much more elastic than we once thought.But, of course, it’s not “all in your head.” For each of the physical limits that Hutchinson explores—pain, muscle, oxygen, heat, thirst, fuel—he carefully disentangles the delicate interplay of mind and body by telling the riveting stories of men and women who’ve pushed their own limits in extraordinary ways.The longtime “Sweat Science” columnist for Outside and Runner’s World, Hutchinson, a former national-team long-distance runner and Cambridge-trained physicist, was one of only two reporters granted access to Nike’s top-secret training project to break the two-hour marathon barrier, an extreme quest he traces throughout the book. But the lessons he draws from shadowing elite athletes and from traveling to high-tech labs around the world are surprisingly universal. Endurance, Hutchinson writes, is “the struggle to continue against a mounting desire to stop”—and we’re always capable of pushing a little farther.

The nationwide bestseller--fully updated for today's tough times and worldwide financial crises "Everyone does it." Everyone cheats. Cuts corners. Tells lies. Maybe it was different once. Not today. If you want to succeed in this economic climate, you simply have to make compromises. Right? Wrong. You can succeed at the highest levels, without sacrificing the principles that make life worth living. The proof? You're holding it. Jon M. Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. There were short-term costs and difficult decisions. There were tough times. Times just like today. But ultimately, leading with integrity wasn't just personally right for Huntsman, it also proved to be the best business strategy. In Winners Never Cheat, Huntsman tells you how he did it, and how you can, too. This book is about remembering why you work, and why you were chosen to lead. It's about finding the bravery to act on what you know is right, no matter what you're up against. It's about winning. The right way. Think about the kind of person you want to do business with. Then, be that person--and use this book to get you there. Author royalties from this book go to the Huntsman Cancer Foundation "The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don't finish last." Glenn Beck "Jon Huntsman is a different breed. He believes business is a creative endeavor, similar to a theater production, wherein integrity must be the central character." Larry King, CNN "Jon Huntsman's own life and personal values lend credence to his words. He walks his ethical talk." Neil Cavuto, Fox News "This book could put me out of business. Nobody would be happier about it than me." Wayne Reaud, Trial Attorney.