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von Robert B. Cialdini

In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science. You’ll learn cialdini’s universal principles of influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—influence is a comprehensive guide to using these principles to move others in your direction.

von Daniel Coyle

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others.Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism.Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything.• Deep Practice--Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.• Ignition--We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development.• Master Coaching--What are the secrets of the world’s most effective teachers, trainers, and coaches? Discover the four virtues that enable these “talent whisperers” to fuel passion, inspire deep practice, and bring out the best in their students.These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished.Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.

von Rich Diviney

Do you have what it takes to succeed in any situation? According to a retired commander who ran training for Navy SEALs, true optimal performance goes beyond just skill. It’s all about THE ATTRIBUTES. “Diviney’s incredible book explains why some people thrive—even when things get hard.”—Charles Duhigg, New York Times bestselling author of The Power of Habit During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren’t telling him what he most needed to know: Who would succeed in one of the world’s toughest military assignments? It is similarly hard to predict success in the real world. It happens often enough that underdog students accomplish exceptional achievements while highly skilled, motivated employees fail to meet expectations. Dark-horse companies pull away from the pack while dream teams flush with talent and capital go under. In working with and selecting top special operators for decades, Diviney saw that beneath obvious skills are hidden drivers of performance, surprising core attributes—including cunning, adaptability, courage, even narcissism—that determine how resilient or perseverant we are, how situationally aware and how conscientious. These attributes explain how we perform as individuals and as part of a team. The same methodology that Diviney used in the military can be applied by anyone in their personal and professional lives, and understanding these attributes can allow readers and their teams to perform optimally, at any time, in any situation. Diviney defines the core attributes in fresh and practical ways and shares stories from the military, business, sports, relationships, and even parenting to show how understanding your own attributes and those of the people around you can create optimal performance in all areas of your life.

von James Smith

The follow up to James Smith’s international number one bestseller, Not a Diet Book. Do you love your job? Does your future excite you? Are your relationships working for you?James Smith is back to challenge everything you thought you knew about the path to fulfilment and happiness. With hard-hitting home truths and a helping of tough love, be prepared to re-set your outlook, redefine your goals and truly consider:What does SUCCESS truly mean to you?Now, more than ever, is the time to take back control. Time to stop sleep-walking through your life; to challenge the status quo; and to truly ask yourself if you’re on the right path to success, happiness and fulfilment.Only you can take the reins of your own life and choose to make a change, but with invaluable experience, a hunger for genuine happiness, and a drive to be the kind of coach he needed when his life was broken, James can give you the tools to do it.James Smith's book 'How to Be Confident' was a Sunday Times bestseller w/c 12-12-2022.

von John C. Maxwell

Discover the life-changing principles of Influence, Empowerment, Intuition, Respect, and Legacy that will transform your leadership—and your life.Leadership has become increasingly complex in recent years. The times are difficult, and it can be challenging to get people to work together. Businesses, government, families, communities, and teams are all crying out for good leaders to help them. This is where the principles outlined in The 21 Irrefutable Laws of Leadership can help.Based on the revised and updated 25th anniversary edition of the bestselling book, this workbook uses case studies, self-evaluation, and group discussion questions to help you boost your leadership skills. Included are stories and observations from the worlds of business, politics, sports, the military, and non-profits. Each law is like a tool, ready to be picked up and used to help you achieve your dreams and add value to other people.Discover how these valuable principles can change your life—follow them and learn to lead—not just for yourself, but for the people who follow you.Lessons: The Law of the Lid The Law of Influence The Law of Process The Law of Navigation The Law of Addition The Law of Solid Ground The Law of Respect The Law of Intuition The Law of Magnetism The Law of Connection The Law of the Inner Circle The Law of Empowerment The Law of the Picture The Law of Buy-In The Law of Victory The Law of the Big Mo The Law of Priorities The Law of Sacrifice The Law of Timing The Law of Explosive Growth The Law of Legacy

von Todd Rose

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

von Oren Klaff

About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:Setting the FrameTelling the StoryRevealing the IntrigueOffering the PrizeNailing the HookpointGetting a DecisionOne truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience and you'll have more funding and support than you ever thought possible.

von Nassim Taleb

Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all about more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist. This irreverent bestseller has shattered the illusions of people around the world by teaching them how to recognize randomness. Now it can do the same for you.

von Daniel Coyle

A manual for building a faster brain and a better you!The Little Book of Talent is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”Praise for The Little Book of Talent“The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook—beautiful in its simplicity and backed by hard science—for nurturing excellence.”—Charles Duhigg, bestselling author of The Power of Habit“It’s so juvenile to throw around hyperbolic terms such as ‘life-changing,’ but there’s no other way to describe The Little Book of Talent. I was avidly trying new things within the first half hour of reading it and haven’t stopped since. Brilliant. And yes: life-changing.”—Tom Peters, co-author of In Search of Excellence

von Dennis Kimbro, Napoleon Hill

"An inspiring an powerful success guide." ESSENCE Author and entrepreneur Dennis Kimbro combines bestseeling author Napolean Hilll's law of success with his own vast knowledge of business, contemporary affairs, and the vibrant culture of Black America to teach you the secrets to success used by scores of black Americans, including: Spike Lee, Jesse Jackson, Dr. Selma Burke, Oprah Winfrey, and many others. The result is inspiring, practical, clearly written, and totally workable. Use it to unlock the treasure you have always dreamed of--the treasure that at last is within your reach.