Empfehlungen basierend auf "The Medium is the Massage"
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von Viorica Marian
This revolutionary book goes beyond any recent book on language to dissect how language operates in our minds and how to harness its virtually limitless power.As Dr. Marian explains, while you may well think you speak only one language, in fact your mind accommodates multiple codes of communication. Some people speak Spanish, some Mandarin. Some speak poetry, some are fluent in math. The human brain is built to use multiple languages, and using more languages opens doors to creativity, brain health, and cognitive control.Every new language we speak shapes how we extract and interpret information. It alters what we remember, how we perceive ourselves and the world around us, how we feel, the insights we have, the decisions we make, and the actions we take. Language is an invaluable tool for organizing, processing, and structuring information, and thereby unleashing radical advancement.Learning a new language has broad lifetime consequences, and Dr. Marian reviews research showing that it:- Improves executive function--our ability to focus on the things that matter and ignore the things that don't.- Results in higher scores on creative-thinking tasks.- Develops critical reasoning skills.- Delays Alzheimer's and other types of dementia by four to six years.- Improves decisions made under emotional duress.- Changes what we see, pay attention to, and recall.
von MARTIN LUTHER KING J
'Far from being the pious injunction of a Utopian dreamer, the command to love one's enemy is an absolute necessity for our survival'Advocating love as strength and non-violence as the most powerful weapon there is, these sermons and writings from the heart of the civil rights movement show Martin Luther King's rhetorical power at its most fiery and uplifting.One of twenty new books in the bestselling Penguin Great Ideas series. This new selection showcases a diverse list of thinkers who have helped shape our world today, from anarchists to stoics, feminists to prophets, satirists to Zen Buddhists.
von Carl Sagan, Ann Druyan
A prescient warning of a future we now inhabit, where fake news stories and Internet conspiracy theories play to a disaffected American populace“A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles TimesHow can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions.Casting a wide net through history and culture, Sagan examines and authoritatively debunks such celebrated fallacies of the past as witchcraft, faith healing, demons, and UFOs. And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms.Praise for The Demon-Haunted World“Powerful . . . A stirring defense of informed rationality. . . Rich in surprising information and beautiful writing.”—The Washington Post Book World“Compelling.”—USA Today“A clear vision of what good science means and why it makes a difference. . . . A testimonial to the power of science and a warning of the dangers of unrestrained credulity.”—The Sciences“Passionate.”—San Francisco Examiner-Chronicle
von Michael S. Gazzaniga
“Big questions are Gazzaniga’s stock in trade.”—New York Times“Gazzaniga is one of the most brilliant experimental neuroscientists in the world.”—Tom Wolfe“Gazzaniga stands as a giant among neuroscientists, for both the quality of his research and his ability to communicate it to a general public with infectious enthusiasm.”—Robert Bazell, Chief Science Correspondent, NBC NewsThe author of Human, Michael S. Gazzaniga has been called the “father of cognitive neuroscience.” In his remarkable book, Who’s in Charge?, he makes a powerful and provocative argument that counters the common wisdom that our lives are wholly determined by physical processes we cannot control. His well-reasoned case against the idea that we live in a “determined” world is fascinating and liberating, solidifying his place among the likes of Oliver Sacks, Antonio Damasio, V.S. Ramachandran, and other bestselling science authors exploring the mysteries of the human brain.
von Eric Barker
AN INSTANT USA TODAY and PUBLISHERS WEEKLY BESTSELLERFrom the author of the Wall Street Journal bestseller Barking Up the Wrong Tree comes a cure-all for our increasing emotional distance and loneliness—a smart, surprising, and thoroughly entertaining guide to help build better friendships, reignite love, and get closer to others, whether you’re an extrovert or introvert, socially adept or socially anxious.Can you judge a book by its cover?Is a friend in need truly a friend indeed?Does love conquer all?Is no man an island?In Plays Well with Others, Eric Barker dives into these age-old maxims drawing on science to reveal the truth beyond the conventional wisdom about human relationships. Combining his compelling storytelling and humor, Barker explains what hostage negotiation techniques and marital arguments have in common, how an expert con-man lied his way into a twenty-year professional soccer career, and why those holding views diametrically opposed to our own actually have the potential to become our closest, most trusted friends.Inside you will learn: The two things essential to making friends – and what Dale Carnegie got wrong. What creates love, reignites love, and sustains love. (There’s no Build-A-Bear store for a happy marriage but this is close.) The ethical and effective way to get your partner to change. How social media can actually improve relationships. The antidote to loneliness and why what we usually hear doesn’t work.And so much more. The book is packed with high-five-worthy stories about the greatest female detective to ever live, the most successful liar to ever open his mouth, genius horses, thieving hermits, the perils of perfect memories, and placebos. Leveraging the best evidence available—free of platitudes or magical thinking—Barker analyzes multiple sides of an issue before rendering his verdict. What he’s uncovered is surprising, counterintuitive, and timely—and will change the way you interact in the world and with those around you just when you need it most.
von Dan Ariely
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable making us predictably irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world one small decision at a time.
von Stuart Russell
Creating superior intelligence would be the biggest event in human history. Unfortunately, according to the world's pre-eminent AI expert, it could also be the last.In this groundbreaking book, Stuart Russell explains why he has come to consider his own discipline an existential threat to his own species, and lays out how we can change course before it's too late. There is no one better placed to assess the promise and perils of the dominant technology of the future than Russell, who has spent decades at the forefront of AI research. Through brilliant analogies and crisp, lucid prose, he explains how AI actually works, how it has an enormous capacity to improve our lives - but why we must ensure that we never lose control of machines more powerful than we are. Here Russell shows how we can avert the worst threats by reshaping the foundations of AI to guarantee that machines pursue our objectives, not theirs.Profound, urgent and visionary, Human Compatible is the one book everyone needs to read to understand a future that is coming sooner than we think.
von Steven D. Levitt, Stephen J. Dubner
The legendary bestseller that encouraged millions of readers to look at the hidden side of everythingWhich is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of everything. The inner workings of a crack gang. The myths of campaign finance. The telltale marks of a cheating schoolteacher. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.This revised and expanded edition of the book contains a smattering of bonus material, including selected Freakonomics columns from The New York Times Magazine; a Q&A with Steven Levitt, Stephen Dubner, and Angela Duckworth; and the New York Times Magazine profile Dubner wrote about Levitt that started it all.
von Michael Shellenberger
Now a National Bestseller! Climate change is real but it's not the end of the world. It is not even our most serious environmental problem. Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world's last unprotected redwoods. He co-created the predecessor to today's Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions. But in 2019, as some claimed "billions of people are going to die," contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out to separate science from fiction. Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas. Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions. What's really behind the rise of apocalyptic environmentalism There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs.
von Richard H. Thaler
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.