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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

“This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about.”—Seth Godin, author of Linchpin“Anyone who wants to get better at anything should read [Peak]. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives.”—FortuneAnders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.“The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day.”—Dan Coyle, author of The Talent Code“Ericsson’s research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world.”—Joshua Foer, author of Moonwalking with Einstein

NATIONAL BESTSELLERA revelatory book on rethinking change, creating a rugged and flexible mindset and identity, and developing habits for life's intensifying flux.From social disruptions like economic recessions, pandemics, and new technologies to individual disruptions like getting married, career transitions, and becoming a parent, we undergo change and transformation—both good and bad—regularly. Change is not the exception, it’s the rule. Yet we endlessly fight it, often viewing it as a threat to our stability and sense of self.Master of Change flips this script on its head and offers a path for embracing and even growing from life’s constant instability.Brad Stulberg, sustainable excellence expert, coach, and bestselling author of The Practice of Groundedness,offers a new model that describes change as an ongoing cycle of order, disorder, and reorder—yes, we return to stability, but that stability is somewhere new. Drawing on modern science, ancient wisdom, and daily practice, Stulberg offers concrete principles for developing a mindset called rugged flexibility, along with habits and practices to implement it. Along the way, Stulberg reveals: How to be in conversation with change instead of it happening to you. The importance of expectations Why cultivating a rugged yet flexible sense of self is key to a strong identity. How to take productive action during a challenge. The paradox of both making meaning and moving forward.In the end, Stulbergreshapes our entire perception of change and shows us how to grow in its midst—ultimately helping us move forward better, stronger, and wiser than we were before.

About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:Setting the FrameTelling the StoryRevealing the IntrigueOffering the PrizeNailing the HookpointGetting a DecisionOne truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience and you'll have more funding and support than you ever thought possible.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views and his TED Talk on the global bestseller Start with Why is the third most watched of all time.Sinek's latest work, Together is Better, is a little book of inspiration for the modern world.Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose.'What are you going to do with your life? What are you doing with your life now?''Do you have goals? A vision? A clear sense of why you do what you do?'Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain.Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust.We can try to build a successful career or a happy life alone, but why would we?Together is better.This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable.Working hard for something we don't care about is called stress. Working hard for something we love is called passion.

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.   In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win.  Bringing together the stories of dozens of successful businesses, including his own, Huber reveals an accessible but often-overlooked path to wealth and a life well-lived. To Nick, entrepreneurship isn’t about trying to reinvent the wheel. It’s not about new ideas, raising venture capital funding, or going on Shark Tank. Instead, it’s about doing common things uncommonly well. The Sweaty Startup is a refreshing and straightforward road map outlining his philosophy for a new generation of entrepreneurs.

'Anyone who wants to get better at anything should read Peak.' Fortune Do you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals? Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distils three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Ericsson's revolutionary methods will show you how to improve at almost any skill that matters to you, and that you don't have to be a genius to achieve extraordinary things. 'Remarkable...who among us doesn't want to learn how to get better at life?' Stephen J. Dubner, co-author of Freakonomics 'This book...could truly change the world' Joshua Foer, author of Moonwalking with Einstein

A practical guide to realizing our potential amid the chaos of modern life and learning how to reconnect to ourselves, our work, and each other by focusing on the pursuit of excellence, by bestselling author and performance coach Brad Stulberg. "An absolutely beautiful book."--Steve Kerr, nine-time NBA Champion; Coach of the Golden State Warriors and Team USA Whether you are practicing guitar, pushing your limits at the gym, leading a team, honing a craft, studying medicine, or giving yourself the time and space to finally write that book, the pursuit of excellence is a big part of what makes life worth living--and it is for all of us. Unlike "pseudo-excellence," which is about hustle culture and hacks, genuine excellence is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. Too often, we get caught up in convenience and distraction to the detriment of our true potential. The good news is that we can set ourselves on a better path, one that includes more aliveness and resonance, more connection to self and others. Here, Stulberg finds convergence between modern science, age-old philosophy, and daily practice to explain that we are wired to strive for excellence--it is what we are here to do, core to our humanity. Yet our environment often works against us. The path he shares to reclaim excellence means learning about: Defining, living, and working in alignment with your values Cultivating focus and concentration The power of prioritizing consistency over intensity Building durable confidence The connection between mastery and mattering Developing the courage to care deeply Designing environments that support excellence Selecting goals based not just on what you want to achieve, but on who you want to become Overcoming the traps, pitfalls, and barriers to excellence including alienation, chasing a never-ending supply of dopamine, and addiction to external validation and the opinions of others Applying the principles and insights of excellence to one's organizations and communities At its core, excellence is a deeply-fulfilling process of becoming--the best performer, and person, you can be.

Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose. If you are looking to craft an extraordinary life, The Greatness Guide is the powerful and practical handbook that will inspire you. Passionate, provocative, and full of big ideas that will challenge and transform, The Greatness Guide is one of those rare books that will release your potential and awaken your best self. Make the leap today and learn what the best do to become even better. The Greatness Guide will show you exactly how to experience remarkable results in business and in life. The Greatness Guide will help you discover the personal practices of truly successful people, learn powerful tools for achieving work-life balance, and get to your highest potential, fast.

The expert on expertise and inventor of the 10,000-hour rule offers his insights and techniques on how to master any skill.      We live in a world full of people with extraordinary abilities. Consider what Roger Federer can do with a tennis ball, or Connor McDavid with a puck. There are chess grandmasters who can play several dozen different games simultaneously--while blindfolded--and a seemingly unending supply of young musical prodigies who would have astonished aficionados a century ago. We are dramatically better at just about everything than we were just a generation ago.We assume, though, that these peak performers are the lucky ones, the ones with a gift. That's only partly true. The fact is we are all lucky. We all have that gift. As Ericsson's whole career has shown, with the proper practice, we are allcapable of extraordinary feats.  The techniques that chess players use to develop their skills seem quite different from the methods pianists use to improve their playing. But at a deeper level, they are all variations on a single fundamental approach to learning, what Ericsson has named "deliberate practice": a simple, yet powerful system for enhancing learning. This approach to expertise has the potential to revolutionize how we think about every sort of education and training. We can define the limits of our talents. Whether you want to step up your game at work or help your kid achieve athletic or academic goals, Ericsson's revolutionary methods will show you how to master almost anything.