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A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

In a book that Business Insider noted as one of the "14 Books that inspired Elon Musk," J.E. Gordon strips engineering of its confusing technical terms, communicating its founding principles in accessible, witty prose.For anyone who has ever wondered why suspension bridges don't collapse under eight lanes of traffic, how dams hold back--or give way under--thousands of gallons of water, or what principles guide the design of a skyscraper, a bias-cut dress, or a kangaroo, this book will ease your anxiety and answer your questions.Structures: Or Why Things Don't Fall Down is an informal explanation of the basic forces that hold together the ordinary and essential things of this world--from buildings and bodies to flying aircraft and eggshells. In a style that combines wit, a masterful command of his subject, and an encyclopedic range of reference, Gordon includes such chapters as "How to Design a Worm" and "The Advantage of Being a Beam," offering humorous insights in human and natural creation.Architects and engineers will appreciate the clear and cogent explanations of the concepts of stress, shear, torsion, fracture, and compression. If you're building a house, a sailboat, or a catapult, here is a handy tool for understanding the mechanics of joinery, floors, ceilings, hulls, masts--or flying buttresses.Without jargon or oversimplification, Structures opens up the marvels of technology to anyone interested in the foundations of our everyday lives.

Simple yet effective advice for anyone who wants their money to work harder than they do.Most investment books offer a bewildering array of complex strategies for how best to invest your money. But often the chances of success are remote and the rules are impossible to follow in practice.Smarter Investing introduces you to a simple and powerful set of rules for successful investing, helping you to build an investment portfolio that suits your needs, stays the course when markets get rough and quietly gets on with the job of generating better results.In this updated and revised edition, Tim Hale gives you all the advice you’ll need and demonstrates that the key to successful investing is to do a few straightforward things exceptionally well. Smarter Investing will help you:Establish what you want your money to do for you Work out how much money you need to achieve your goals Avoid the mistakes that generations of investors have made Build a balanced portfolio that’s right for you, using a simple set of understandable and accessible building blocks Select robust and transparent investment products easily and effectively

How Do Successful Companies Create Products People Can't Put Down? Why Do Some Products Capture Widespread Attention While Others Flop? What Makes Us Engage With Certain Products Out Of Sheer Habit? Is There A Pattern Underlying How Technologies Hook Us? Nir Eyal Answers These Questions (and Many More) By Explaining The Hook Model -- A Four Steps Process Embedded Into The Products Of Many Successful Companies To Subtly Encourage Customer Behavior. Through Consecutive “hook Cycles,” These Products Reach Their Ultimate Goal Of Bringing Users Back Over And Over Again, Without Depending On Costly Advertising Or Aggressive Messaging. Hooked Is Based On Eyal’s Years Of Research, Consulting, And Practical Experience. He Wrote The Book He Wished Had Been Available To Him As A Startup Founder – Not Abstract Theory, But A How-to Guide For Building Better Products. Hooked Is Written For Product Managers, Designers, Marketers, Startup Founders, And Anyone Who Seeks To Understand How Products Influence Our Behavior.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

How to Write Code You're Proud of . . . Every Single Day". . . [A] timely and humble reminder of the ever-increasing complexity of our programmatic world and how we owe it to the legacy of humankind--and to ourselves--to practice ethical development. Take your time reading Clean Craftsmanship. . . . Keep this book on your go-to bookshelf. Let this book be your old friend--your Uncle Bob, your guide--as you make your way through this world with curiosity and courage."--From the Foreword by Stacia Heimgartner Viscardi, CST & Agile MentorIn Clean Craftsmanship, the legendary Robert C. Martin ("Uncle Bob") has written the principles that define the profession--and the craft--of software development. Uncle Bob brings together the disciplines, standards, and ethics you need to deliver robust, effective code and to be proud of all the software you write.Robert Martin, the best-selling author of Clean Code, provides a pragmatic, technical, and prescriptive guide to the foundational disciplines of software craftsmanship. He discusses standards, showing how the world's expectations of developers often differ from their own and helping you bring the two in sync. Bob concludes with the ethics of the programming profession, describing the fundamental promises all developers should make to their colleagues, their users, and, above all, themselves.With Uncle Bob's insights, all programmers and their managers can consistently deliver code that builds trust instead of undermining it--trust among users and throughout societies that depend on software for their survival.Moving towards the "north star" of true software craftsmanship: the state of knowing how to program wellPractical, specific guidance for applying five core disciplines: test-driven development, refactoring, simple design,collaborative programming, and acceptance testsHow developers and teams can promote productivity, quality, and courageThe true meaning of integrity and teamwork among programmers, and ten specific commitments every software professional should makeRegister your book for convenient access to the book's companion videos, updates, and/or corrections as they become available. See inside book for details.

Software development projects can be fun, productive, and even daring. Yet they can consistently deliver value to a business and remain under control. Extreme Programming (XP) was conceived and developed to address the specific needs of software development conducted by small teams in the face of vague and changing requirements. This new lightweight methodology challenges many conventional tenets, including the long-held assumption that the cost of changing a piece of software necessarily rises dramatically over the course of time. XP recognizes that projects have to work to achieve this reduction in cost and exploit the savings once they have been earned. Fundamentals of XP include: Distinguishing between the decisions to be made by business interests and those to be made by project stakeholders. Writing unit tests before programming and keeping all of the tests running at all times. Integrating and testing the whole system--several times a day. Producing all software in pairs, two programmers at one screen. Starting projects with a simple design that constantly evolves to add needed flexibility and remove unneeded complexity. Putting a minimal system into production quickly and growing it in whatever directions prove most valuable. Why is XP so controversial? Some sacred cows don't make the cut in XP: Don't force team members to specialize and become analysts, architects, programmers, testers, and integrators--every XP programmer participates in all of these critical activities every day. Don't conduct complete up-front analysis and design--an XP project starts with a quick analysis of the entire system, and XPprogrammers continue to make analysis and design decisions throughout development. Develop infrastructure and frameworks as you develop your application, not up-front--delivering business value is the heartbeat that drives XP projects. Don't write and maintain implementation documentation--communication in XP projects occurs face-to-face, or through efficient tests and carefully written code. You may love XP, or you may hate it, but "Extreme Programming Explained" will force you to take a fresh look at how you develop software. 0201616416B04062001

Corporate financial reports. They re oftentimes the only place investors can turn for information about a business s overall health. But with major financial scandals popping up in greater numbers (and with more inevitably on the way), the time has never been better for a newly-revised edition of the classic guide to the games accountants play. The first two editions of Financial Shenanigans contained a wealth of information on how businesses play it fast and loose with earnings reports. And now the 3rd Edition builds on this strong foundation, broadening its focus to include global markets and arming us with all-new information on how to detect shenanigans in cash flow statements; EBITBDA, same-store sales, capitalization reports and corporate communications; and other sources. Other indispensable resources include: The latest information on other problem areas, including pension accounting, financial instruments, and off-the-balance-sheet entities Key sections on financial institutions Tips, tricks, and checklists to help you research businesses before you invest in them

The must-have book for all futures traders In Fundamental Analysis, the legendary Jack D. Schwager has produced the most comprehensive, in-depth book ever written on the use of fundamental analysis for futures trading. In what is destined to become the bible of the futures industry, Schwager has poured out insights gathered during his long career as a trader, researcher, bestselling writer, and highly regarded authority in the field. This book is packed with invaluable information you'll use every trading day. "Futures guru Jack Schwager has created the definitive source on using fundamental analysis for price forecasting that no trader can afford to be without." -Tom Baldwin Chairman, Baldwin Group "This book won't make you a great commodities trader instantly, but it will teach you what you must know to start." -Jim Rogers Author, Investment Biker "Jack Schwager always provides clear and compelling material on the often opaque subject of futures trading." -Richard Dennis President, Dennis Trading Group "Jack Schwager's deep knowledge of the markets and his extensive network of personal contacts throughout the industry have set him apart as the definitive market chronicler of our age." -Ed Seykota Fundamental Analysis is the first book in the Schwager on Futures series-the definitive source on the futures market for the next century that no trader will want to be without. Jack Schwager is one of the most important and visible figures in the futures industry today. His Market Wizards and New Market Wizards are two of the bestselling finance titles of all time. Now Schwager has created the most comprehensive guide ever for using fundamental analysis for futures trading. The much-awaited Schwager on Futures series greatly expands and updates material first contained in his A Complete Guide to the Futures Markets, which has been the bible of the industry for the past decade. In this first volume of the series, Fundamental Analysis, Schwager shows traders how to apply analytical techniques to actual price forecasting and trading in virtually all futures contracts currently traded. In chapter after chapter, Schwager draws on what he has learned during his legendary career as a successful trader, researcher, and bestselling investment author to dispense priceless insights. Explains how to apply the techniques of technical analysis to fundamental data-information not found elsewhere * Shows how regression analysis works and tells how to use it as a tool for price forecasting * Includes step-by-step instruction on how to build a forecast model * Contains a 13-chapter section illustrating the applications of fundamental techniques to individual markets and market groups * Outlines how to analyze seasonal fluctuations, including seasonal price charts of 27 active markets Numerous charts, tables, and examples illustrate all key concepts, and the text itself is written in the clear, nontechnical style that has helped make Jack Schwager one of today's most widely read and highly regarded investment writers.

" Collaboration Explained is a deeply pragmatic book that helps agile practitioners understand and manage complex organizational and team dynamics. As an agile coach, I've found the combination of straightforward advice and colorful anecdotes to be invaluable in guiding and focusing interactions with my teams. Jean's wealth of experience is conveyed in a carefully struck balance of reference guides and prose, facilitating just-in-time learning in the agile spirit. All in all, a superb resource for building stronger teams that's fit for agile veterans and neophytes alike." -Arlen Bankston, Lean Agile Practice Manager, CC Pace "If Agile is the new 'what, ' then surely Collaboration is the new 'how.' There are many things I really like about Jean's new book. Right at the top of the list is that I don't have to make lists of ideas for collaboration and facilitation anymore. Jean has it all. Not only does she have those great ideas for meetings, retrospectives, and team decision-making that I need to remember, but the startling new and thought-provoking ideas are there too. And the stories, the stories, the stories! The best way to transfer wisdom. Thanks, Jean!" -Linda Rising, Independent Consultant The Hands-On Guide to Effective Collaboration in Agile Projects To succeed, an agile project demands outstanding collaboration among all its stakeholders. But great collaboration doesn't happen by itself; it must be carefully planned and facilitated throughout the entire project lifecycle. Collaboration Explained is the first book to bring together proven, start-to-finish techniques for ensuring effective collaboration in any agile software project. Since the early days of the agile movement, Jean Tabaka has been studying and promoting collaboration in agile environments. Drawing on her unsurpassed experience, she offers clear guidelines and easy-to-use collaboration templates for every significant project event: from iteration and release planning, through project chartering, all the way through post-project retrospectives. Tabaka's hands-on techniques are applicable to every leading agile methodology, from Extreme Programming and Scrum to Crystal Clear. Above all, they are practical: grounded in a powerful understanding of the technical, business, and human challenges you face as a project manager or development team member. Build collaborative software development cultures, leaders, and teams Prepare yourself to collaborate-and prepare your team Define clear roles for each participant in promoting collaboration Set your collaborative agenda Master tools for organizing collaboration more efficiently Run effective collaborative meetings-including brainstorming sessions Promote better small-group and pair-programming collaboration Get better information, and use it to make better decisions Use non-abusive conflict to drive positive outcomes Collaborate to estimate projects and schedules more accurately Strengthen collaboration across distributed, virtual teams Extend collaboration from individual projects to the entire development organization (c) Copyright Pearson Education. All rights reserved.