Empfehlungen basierend auf "Testing Business Ideas: A Field Guide for Rapid Experimentation"

How do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed?

An analysis of the new business paradigm shows how firms that do "everything right" can nevertheless fail because of new technologies and disruptions in the market structure.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

A timeless approach to investing wisely over an investment lifetime With the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return. Filled with in-depth insights and practical advice, The Investor's Manifesto will help you understand the nuts and bolts of executing a lifetime investment plan, including: how to survive dealing with the investment industry, the practical meaning of market efficiency, how much to save, how to maintain discipline in the face of panics and manias, and what vehicles to use to achieve financial security and freedom. Written by bestselling author William J. Bernstein, well known for his insights on how individual investors can manage their personal wealth and retirement funds wisely Examines how the financial landscape has radically altered in the past two years, and what investors should do about it Contains practical insights that the everyday investor can understand Focuses on the concept of Pascal's Wager-identifying and avoiding worst-case scenarios, and planning investment decisions on that basis With The Investor's Manifesto as your guide, you'll quickly discover the timeless investment approaches that can put you in a better position to prosper over time.

Twenty years after the Agile Manifesto was first presented, the legendary Robert C. Martin (Uncle Bob) reintroduces agile values and principles for a new generation of software developers. In this eagerly awaited book, the best-selling author of The Clean Coder shows how to bring unprecedented levels of professionalism and discipline to agile development — and thereby write far more effective, successful software.As with his other books, Martin's Clean Agile: Back to Basics doesn't merely present multiple choices and options, and say "use your best judgment"; it tells you what choices to make and why those choices are critical to your success. Writing in the agile context, Martin offers direct, no-nonsense answers to crucial questions:How and why did agile begin?What are the costs and benefits of agile?What are the most effective practices of agile development?How should an agile team be organized?What roles do programmers, testers, and managers play in an agile team?What is the role of the Agile Coach?What about agile for large projects?What kinds of projects benefit from agile?Clean Agile: Back to Basics is essential reading for students, programmers, managers, testers, project managers, and every software professional called upon to lead or participate in an agile project.

How to Reduce Code Complexity and Develop Software More Sustainably"Mark Seemann is well known for explaining complex concepts clearly and thoroughly. In this book he condenses his wide-ranging software development experience into a set of practical, pragmatic techniques for writing sustainable and human-friendly code. This book will be a must-read for every programmer."Scott Wlaschin, author of Domain Modeling Made FunctionalCode That Fits in Your Head offers indispensable, practical advice for writing code at a sustainable pace and controlling the complexity that causes projects to spin out of control. Reflecting decades of experience helping software teams succeed, Mark Seemann guides students from zero (no code) to deployed features and shows how to maintain a good cruising speed as they add functionality, address cross-cutting concerns, troubleshoot, and optimize. They'll find valuable ideas, practices, and processes for key issues ranging from checklists to teamwork, encapsulation to decomposition, API design to unit testing. Seemann illuminates his insights with code examples drawn from a complete sample project. Written in C#, they're designed to be clear and useful to anyone who uses any object-oriented language including Java , C++, and Python. To facilitate deeper exploration, all code and extensive commit messages are available for download.Choose mindsets and processes that work, and escape bad metaphors that don'tUse checklists to improve outcomes with skills already possessedGet past analysis paralysis by creating and deploying a vertical slice to an applicationCounteract forces that lead to code rot and unnecessary complexityMaster better techniques for changing code behaviorDiscover ways to solve code problems more quickly and effectivelyThink more productively about performance and securityRegister your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

A kid's guide to entrepreneurship and starting your own business, from the renowned entrepreneur and founder of the Startup Squad!Are you bursting with great ideas for a new business but aren't quite sure where to start? Do you know that you'd be great at selling something but first need to figure out what that "something" actually is? Are you gearing up to be an entrepreneur but think that kids can't really build anything big? If any of these sound like you—you've come to the right book!You’re never too young to start a business. Whether you want to launch a babysitting service, run a lemonade stand, sell crafts online—or don’t even know what business to start—You're the Boss is here to help. In this book, you'll learn how to figure out which business is right for you, find your ideal customers, manage the competition, calculate costs and profits, pitch your ideas, and so much more.Ready to build up the confidence, creativity, and grit that come along with being an entrepreneur—and ready to make some money and build your business empire along the way? Let You're the Boss show you how!

“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”--Robert Barker, BusinessWeek William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors: Learn the risk/reward characteristics of various investment types Understand and apply portfolio theory for an improved risk/reward ratio Sharpen their focus, and take control of their investment programs William Bernstein runs a website—www.efficientfrontier.com—known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action. * Provides new business models. * Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".