Empfehlungen basierend auf "Subliminal: How Your Unconscious Mind Rules Your Behavior"

Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — Jerome Groopman, New York Times bestselling author of How Doctors Think“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.” — James Surowiecki, author of The Wisdom of CrowdsWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations.Bad beliefs - beliefs that blatantly conflict with easily available evidence - are common. Large minorities of people hold that vaccines are dangerous or accept bizarre conspiracy theories, for instance. The prevalence of bad beliefs may be politically and socially important, for instance blocking effective action on climate change. Explaining why people accept bad beliefs and what can be done to make them more responsive to evidence is therefore an important project.A common view is that bad beliefs are largely explained by widespread irrationality. This book argues that ordinary people are rational agents, and their beliefs are the result of their rational response to the evidence they're presented with. We thought they were responding badly to evidence, because we focused on the first-order evidence alone: the evidence that directly bears on the truth of claims. We neglected the higher-order evidence, in particular evidence about who can be trusted and what sources are reliable. Once we recognize how ubiquitous higher-order evidence is, we can see that belief formation is by and large rational.The book argues that we should tackle bad belief by focusing as much on the higher-order evidence as the first-order evidence. The epistemic environment gives us higher-order evidence for beliefs, and we need to carefully manage that environment. The book argues that such management need not be paternalistic: once we recognize that managing the epistemic environment consists in management of evidence, we should recognize that such management is respectful of epistemic autonomy.

A Next Big Idea Club Must-ReadA compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all timeHow does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden sexual desires? What is the function of emotions such as disgust, gratitude, and shame? Renowned psychologist Paul Bloom answers these questions and many more in Psych, his riveting new book about the science of the mind.Psych is an expert and passionate guide to the most intimate aspects of our nature, serving up the equivalent of a serious university course while being funny, engaging, and full of memorable anecdotes. But Psych is much more than a comprehensive overview of the field of psychology. Bloom reveals what psychology can tell us about the most pressing moral and political issues of our time—including belief in conspiracy theories, the role of genes in explaining human differences, and the nature of prejudice and hatred.Bloom also shows how psychology can give us practical insights into important issues—from the treatment of mental illnesses such as depression and anxiety to the best way to lead happy and fulfilling lives. Psych is an engrossing guide to the most important topic there is: it is the story of us.

"Outstanding . . . a wide-ranging invitation to think through the moral ramifications of our eating habits." —The New Yorker One of the New York Times Book Review's Ten Best Books of the Year and Winner of the James Beard Award Author of This is Your Mind on Plants, How to Change Your Mind and the #1 New York Times Bestseller In Defense of Food and Food Rules What should we have for dinner? Ten years ago, Michael Pollan confronted us with this seemingly simple question and, with The Omnivore’s Dilemma, his brilliant and eye-opening exploration of our food choices, demonstrated that how we answer it today may determine not only our health but our survival as a species. In the years since, Pollan’s revolutionary examination has changed the way Americans think about food. Bringing wide attention to the little-known but vitally important dimensions of food and agriculture in America, Pollan launched a national conversation about what we eat and the profound consequences that even the simplest everyday food choices have on both ourselves and the natural world. Ten years later, The Omnivore’s Dilemma continues to transform the way Americans think about the politics, perils, and pleasures of eating.

Utilitarianism may well be the most influential secular ethical theory in the world today. It is also one of the most controversial. It clashes, or is widely thought to clash, with many conventional moral views, and with human rights when they are seen as inviolable. Would it, for example, be right to torture a suspected terrorist in order to prevent an attack that could kill and injure a large number of innocent people?In this Very Short Introduction Katarzyna de Lazari-Radek and Peter Singer provide an authoritative account of the nature of utilitarianism, from its nineteenth-century origins, to its justification and its varieties. Considering how utilitarians can respond to objections that are often regarded as devastating, they explore the utilitarian answer to the question of whether torture can ever be justified. They also discuss what it is that utilitarians should seek to maximize, paying special attention to the classical utilitarian view that only pleasure or happiness is of intrinsic value.Katarzyna de Lazari-Radek and Peter Singer conclude by analyzing the continuing importance of utilitarianism in the world, indicating how it is a force for new thinking on contemporary moral challenges like global poverty, the treatment of animals, climate change, reducing the risk of human extinction, end-of-life decisions for terminally-ill patients, and the shift towards assessing the success of government policies in terms of their impact on happiness.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Optimism demands action. Optimism is an active choice. Optimism is not naïve and it is not impossible.We are living in an age of turmoil, destruction and uncertainty. Global warming has reached terrifying heights of severity, human expansion has caused the extinction of countless species, and Neoliberalism has led to a destructive divide in wealth and a polarisation of mainstream politics. But, there is a constructive way to meet this challenge, there is a reason to keep on fighting and there are plenty of reasons for optimism.Lily Cole has met with some of the millions of people around the world who are working on solutions to our biggest challenges and committed to creating a more sustainable and peaceful future for humanity. Exploring issues from fast fashion to fast food and renewable energy to gender equality, and featuring interviews with Sir David Attenborough, Sir Paul McCartney, Elon Musk and Extinction Rebellion co-founder Professor Gail Bradbrook, Reasons for Optimism is a beacon of hope in dark times.This book is a rousing call to action that will leave you feeling hopeful that we can make a difference. We are the ancestors of our future: a generation who will either be celebrated for their activism or blamed for its apathy. It is for us to choose optimism, to make a change and to show what is possible.

In 1972, the young philosopher Peter Singer published "Famine, Affluence and Morality," which rapidly became one of the most widely discussed essays in applied ethics. Through this article, Singer presents his view that we have the same moral obligations to those far away as we do to those close to us. He argued that choosing not to send life-saving money to starving people on the other side of the earth is the moral equivalent of neglecting to save drowning children because we prefer not to muddy our shoes. If we can help, we must--and any excuse is hypocrisy. Singer's extreme stand on our moral obligations to others became a powerful call to arms and continues to challenge people's attitudes towards extreme poverty. Today, it remains a central touchstone for those who argue we should all help others more than we do.As Bill and Melinda Gates observe in their foreword, in the age of today's global philanthropy, Singer's essay is as relevant now as it ever was. This attractively packaged, concise edition collects the original article, two of Singer's more recent popular writings on our obligations to others around the world, and a new introduction by Singer that discusses his current thinking.

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

**the New York Times And Sunday Times Bestseller** 'an Ordinary Person's Guide To Hope. Read This Book' Arundhati Roy 'as Accessible As It Is Brilliant' Owen Jones 'a Genuine Page Turner' Michelle Alexander Naomi Klein - Award-winning Journalist, Bestselling Author Of No Logo, The Shock Doctrine And This Changes Everything, Scourge Of Brand Bullies And Corporate Liars - Gives Us The Toolkit We Need To Survive Our Surreal, Shocking Age. 'this Is A Look At How We Arrived At This Surreal Political Moment, How To Keep It From Getting A Lot Worse, And How, If We Keep Our Heads, We Can Flip The Script.' Remember When Love Was Supposed To Trump Hate? Remember When The Oil Companies And Bankers Seemed To Be Running Scared? What The Hell Happened? And What Can We Do About It? Naomi Klein Shows Us How We Got Here, And How We Can Make Things Better. No Is Not Enough Reveals, Among Other Things, That The Disorientation We're Feeling Is Deliberate. That Around The World, Shock Political Tactics Are Being Used To Generate Crisis After Crisis, Designed To Force Through Policies That Will Destroy People, The Environment, The Economy And Our Security. That Extremism Isn't A Freak Event - It's A Toxic Cocktail Of Our Times. From How To Trash The Trump Megabrand To The Art Of Reclaiming The Populist Argument, Naomi Klein Shows All Of Us How We Can Break The Spell And Win The World We Need. Don't Let Them Get Away With It. 'who Better Than Naomi To Make Sense Of This Madness, And Help Us Find A Way Out? A Top-of-the-stack Must Read' Michael Stipe 'naomi Klein's New Book Incites Us Brilliantly To Interweave Our No With A Programmatic Yes. A Manual For Emancipation' Yanis Varoufakis 'magnificent ... A Courageous Coruscating Counterspell' Junot Díaz