Empfehlungen basierend auf "Start it Up Why Running Your Own Business is Easier Than You Think"

In It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson, founders of the trailblazing software company Basecamp, reveal a bold, iconoclastic strategy for creating the ideal company culture, directly attacking the chaos, anxiety and stress that hamper billions of workers every day.Enduring long hours, carrying excessive workloads and functioning with a lack of sleep have become badges of honour for modern professionals. But these realities should be marks of stupidity, the authors argue. The answer to better productivity isn't more hours – it's less waste and fewer things that induce distraction and persistent stress. It's time to stop celebrating 'crazy' and start celebrating 'calm'.

Design your networks to successfully manage their growing complexity     Network professionals have often been told that today’s modern control planes would simplify their networks. The opposite has happened: Technologies like SDN and NFV, although immensely valuable, are exacerbating complexity instead of solving it. Navigating Network Complexity is the first comprehensive guide to managing this complexity in both deployment and day-to-day operations.   Russ White and Jeff Tantsura introduce modern complexity theory from the standpoint of the working network engineer, helping you apply it to the practical problems you face every day. Avoiding complex mathematical models, they show how to characterize network complexity, so you can understand it and control it.   The authors examine specific techniques and technologies associated with network control planes, including SDNs, fast reroute, segment routing, service chaining, and cloud computing. They reveal how each of these affects network design and complexity and help you anticipate causes of failure in highly complex systems.   Next, they turn to modern control planes, examining the fundamental operating principles of SDNs, such as OpenFlow and I2RS, network and other service function virtualization, content distribution networks, Layer 2 fabrics, and service chaining solutions. You’ll learn how each of these might both resolve and increase complexity in network design and operations and what you can do about it.   Coverage includes:   Defining complexity, understanding its components, and measuring it Mastering a straightforward “state, speed, and surface” model for analyzing complexity Controlling complexity in design, deployment, operations, protocols, and programmable networks Understanding how complex network systems begin to fail and how to prevent failure Recognizing complexity tradeoffs in service virtualization and service chaining Managing new challenges of complexity in virtualized and cloud environments Learning why constructs such as hierarchical design, aggregation, and protocol layering work and when they work best Choosing the right models to contain complexity as your network changes   From start to finish, Navigating Network Complexity helps you assess the true impact of new network technologies, so they can capture more value with fewer problems.  

A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the company, and overcome competition

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

The Provocative and Practical Guide to Coaching Agile TeamsAs an agile coach, you can help project teams become outstanding at agile, creating products that make them proud and helping organizations reap the powerful benefits of teams that deliver both innovation and excellence.More and more frequently, ScrumMasters and project managers are being asked to coach agile teams. But it’s a challenging role. It requires new skills―as well as a subtle understanding of when to step in and when to step back. Migrating from “command and control” to agile coaching requires a whole new mind-set.In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.Coverage includes Understanding what it takes to be a great agile coach Mastering all of the agile coach’s roles: teacher, mentor, problem solver, conflict navigator, and performance coach Creating an environment where self-organized, high-performance teams can emerge Coaching teams past cooperation and into full collaboration Evolving your leadership style as your team grows and changes Staying actively engaged without dominating your team and stunting its growth Recognizing failure, recovery, and success modes in your coaching Getting the most out of your own personal agile coaching journeyWhether you’re an agile coach, leader, trainer, mentor, facilitator, ScrumMaster, project manager, product owner, or team member, this book will help you become skilled at helping others become truly great. What could possibly be more rewarding?

This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Until every marketer applies these learnings, there will be a competitive advantage for those who doMelding logic and science with compelling insight, this books lays out important principles that every manager should know and applyEmploys an exciting evidence based approach to marketingProvides insight for all business professionals about how to market their brands effectivelyThe author is Director of The Ehrenberg-Bass Institute which has many international big brand corporate members including British Airways, Mars, Coca-Cola, Colgate-Palmolive, ESPN, Kraft, Unilever, Procter & Gamble

With the award-winning book Agile Software Development: Principles, Patterns, and Practices, Robert C. Martin helped bring Agile principles to tens of thousands of Java and C++ programmers. Now .NET programmers have a definitive guide to agile methods with this completely updated volume from Robert C. Martin and Micah Martin, Agile Principles, Patterns, and Practices in C#.This book presents a series of case studies illustrating the fundamentals of Agile development and Agile design, and moves quickly from UML models to real C# code. The introductory chapters lay out the basics of the agile movement, while the later chapters show proven techniques in action. The book includes many source code examples that are also available for download from the authors’ Web site.Readers will come away from this book understanding Agile principles, and the fourteen practices of Extreme Programming Spiking, splitting, velocity, and planning iterations and releases Test-driven development, test-first design, and acceptance testing Refactoring with unit testing Pair programming Agile design and design smells The five types of UML diagrams and how to use them effectively Object-oriented package design and design patterns How to put all of it together for a real-world projectWhether you are a C# programmer or a Visual Basic or Java programmer learning C#, a software development manager, or a business analyst, Agile Principles, Patterns, and Practices in C# is the first book you should read to understand agile software and how it applies to programming in the .NET Framework.

In The Clean Coder: A Code of Conduct for Professional Programmers, legendary software expert Robert C. Martin introduces the disciplines, techniques, tools, and practices of true software craftsmanship. This book is packed with practical advice–about everything from estimating and coding to refactoring and testing. It covers much more than technique: It is about attitude. Martin shows how to approach software development with honour, self-respect, and pride; work well and work clean; communicate and estimate faithfully; face difficult decisions with clarity and honesty; and understand that deep knowledge comes with a responsibility to act. Readers will learn What it means to behave as a true software craftsman How to deal with conflict, tight schedules, and unreasonable managers How to get into the flow of coding, and get past writer’s block How to handle unrelenting pressure and avoid burnout How to combine enduring attitudes with new development paradigms How to manage your time, and avoid blind alleys, marshes, bogs, and swamps How to foster environments where programmers and teams can thrive When to say “No”–and how to say it When to say “Yes”–and what yes really means

Protecting information, identifying undercover agents, and operating clandestinely—efforts known as counterintelligence—are the primary objectives of terrorist groups evading detection by intelligence and law enforcement officials. Some strategies work well, some fail, and those tasked with tracking these groups are deeply invested in the difference. Discussing the challenges terrorist groups face as they multiply and plot international attacks, while at the same time providing a framework for decoding the strengths and weaknesses of their counterintelligence, Blake W. Mobley provides an indispensable text for the intelligence, military, homeland security, and law enforcement fields. He outlines concrete steps for improving the monitoring, disruption, and elimination of terrorist cells, primarily by exploiting their mistakes in counterintelligence. A key component of Mobley's approach is to identify and keep close watch on areas that often exhibit weakness. While some counterintelligence pathologies occur more frequently among certain terrorist groups, destructive bureaucratic tendencies, such as mistrust and paranoia, pervade all organizations. Through detailed case studies, Mobley shows how to recognize and capitalize on these shortcomings within a group's organizational structure, popular support, and controlled territory, and he describes the tradeoffs terrorist leaders make to maintain cohesion and power. He ultimately shows that no group can achieve perfect secrecy while functioning effectively and that every adaptation or new advantage supposedly attained by these groups also produces new vulnerabilities.

Lean Development and Agile Methods for Large-Scale Products: Key Thinking and Organizational Tools for Sustainable Competitive Success Increasingly, large product-development organizations are turning to lean thinking, agile principles and practices, and large-scale Scrum to sustainably and quickly deliver value and innovation. However, many groups have floundered in their practice-oriented adoptions. Why? Because without a deeper understanding of the thinking tools and profound organizational redesign needed, it is as though casting seeds on to an infertile field. Now, drawing on their long experience leading and guiding large-scale lean and agile adoptions for large, multisite, and offshore product development, and drawing on the best research for great team-based agile organizations, internationally recognized consultant and best-selling author Craig Larman and former leader of the agile transformation at Nokia Networks Bas Vodde share the key thinking and organizational tools needed to plant the seeds of product development success in a fertile lean and agile enterprise. Coverage includes Lean thinking and development combined with agile practices and methods Systems thinking Queuing theory and large-scale development processes Moving from single-function and component teams to stable cross-functional cross-component Scrum feature teams with end-to-end responsibility for features Organizational redesign to a lean and agile enterprise that delivers value fast Large-scale Scrum for multi-hundred-person product groups In a competitive environment that demands ever-faster cycle times and greater innovation, applied lean thinking and agile principles are becoming an urgent priority. Scaling Lean & Agile Development will help leaders create the foundation for their lean enterprise-and deliver on the significant benefits of agility. In addition to the foundation tools in this text, see the companion book Practices for Scaling Lean & Agile Development: Large, Multisite, and Offshore Product Development with Large-Scale Scrum for complementary action tools.