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von David Airey
There Are A Lot Of Books Out There That Show Collections Of Logos. But David Airey’s “logo Design Love” Is Something Different: It’s A Guide For Designers (and Clients) Who Want To Understand What This Mysterious Business Is All About. Written In Reader-friendly, Concise Language, With A Minimum Of Designer Jargon, Airey Gives A Surprisingly Clear Explanation Of The Process, Using A Wide Assortment Of Real-life Examples To Support His Points. Anyone Involved In Creating Visual Identities, Or Wanting To Learn How To Go About It, Will Find This Book Invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish Graphic Designer David Airey Brings The Best Parts Of His Wildly Popular Blog Of The Same Name To The Printed Page. Just As In The Blog, David Fills Each Page Of This Simple, Modern-looking Book With Gorgeous Logos And Real World Anecdotes That Illustrate Best Practices For Designing Brand Identity Systems That Last. David Not Only Shares His Experiences Working With Clients, Including Sketches And Final Results Of His Successful Designs, But Uses The Work Of Many Well-known Designers To Explain Why Well-crafted Brand Identity Systems Are Important, How To Create Iconic Logos, And How To Best Work With Clients To Achieve Success As A Designer. Contributors Include Gerard Huerta, Who Designed The Logos For Time Magazine And Waldenbooks; Lindon Leader, Who Created The Current Fedex Brand Identity System As Well As The Cigna Logo; And Many More. Readers Will Learn: Why One Logo Is More Effective Than Another How To Create Their Own Iconic Designs What Sets Some Designers Above The Rest Best Practices For Working With Clients 25 Practical Design Tips For Creating Logos That Last
von David Finck
The latest edition of this highly regarded instructional manual. See the great reader reviews posted for the previous editions. With this book and a weekend of your time you can make a plane and learn to use it effectively. You'll also discover a wealth of general woodworking tips and acquire a solid grounding in many fundamentals of fine woodworking. Now in its third printing, "Making and Mastering Wood Planes" by master craftsman David Finck is the definitive book in the field and a classic introduction to the art of fine woodworking. Reviews: “. . . the best book available on making and using Krenov-style wooden planes. Finck's advice on construction and planing techniques is a woodworking education in itself. He also provides excellent insights and instructions on tools, power-tool techniques, jigs and the theories underlying the process of planemaking. A clearly written and far-ranging treatise." -- Ellis Walentine Webmaster & Host, WoodCentral "Essential reading for anyone with an interest in handplanes. I wore out my first copy." -- Christopher Schwarz, Editor, "Popular Woodworking" and "Woodworking Magazine."
von Robert Cantwell
Demonstrating the intimate connections among our public, political, and personal lives, these essays by Robert Cantwell explore the vernacular culture of everyday life. A keen and innovative observer of American culture, Cantwell casts a broad and penetrating intelligence over the cultural functioning of popular texts, artifacts, and performers, examining how cultural practices become performances and how performances become artifacts endowed with new meaning through the transformative acts of imagination. Cantwell's points of departure range from the visual and the literary--a photograph of Woody Guthrie, or a poem by John Keats--to major cultural exhibitions such as the World's Columbian Exposition. In all these domains, he unravels the implications for community and cultural life of a continual migration, transformation, and reformulation of cultural content.
von William Strunk Jr., E. B. White
You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered. This book's unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of "the little book" to make a big impact with writing.
von Larry Brooks
One of the most common questions new writers ask professionals is how they wrote their book—what was their process for storytelling? Did they use an outline to plan the book, or write it from the seat of their pants? But really the question should be about the general principles and nature of storycraft—does every part of a story have what it needs to keep readers turning the pages? Bestselling author and creator of StoryFix.com Larry Brooks changes the sound of the writing conversation by introducing a series of detailed criteria for novelists of every level and genre to refer to while writing, regardless of their preferred writing method. Beginning with the broadest part of the story, the early checklists help writers to ensure that their novel is based on a premise rather than an idea, and gradually hones in on other elements to keep the story moving forward including: · dramatic tension · narrative strategy · scene construction Readers won't know or care about the process. But what Brooks offers here is a chance for readers to make the most of whichever process they choose, and in doing so cut years off their learning curve.
von Neil Gaiman, Chris Riddell
A stunning and timely creative call-to-arms combining four extraordinary written pieces by Neil Gaiman illustrated with the striking four-color artwork of Chris Riddell.“The world always seems brighter when you’ve just made something that wasn’t there before.”—Neil GaimanDrawn from Gaiman’s trove of published speeches, poems, and creative manifestos, Art Matters is an embodiment of this remarkable multi-media artist’s vision—an exploration of how reading, imagining, and creating can transform the world and our lives.Art Matters bring together four of Gaiman’s most beloved writings on creativity and artistry: “Credo,” his remarkably concise and relevant manifesto on free expression, first delivered in the wake of the Charlie Hebdo shootings “Make Good Art,” his famous 2012 commencement address delivered at the Philadelphia University of the Arts “Making a Chair,” a poem about the joys of creating something, even when words won’t come “On Libraries,” an impassioned argument for libraries that illuminates their importance to our future and celebrates how they foster readers and daydreamersFeaturing original illustrations by Gaiman’s longtime illustrator, Chris Riddell, Art Matters is a stirring testament to the freedom of ideas that inspires us to make art in the face of adversity, and dares us to choose to be bold.
von John Yorke
'The best book on the subject I've read. Quite brilliant' Tony Jordan, creator/writer, Life on Mars, HustleWe all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within. From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.'Marvellous' Julian Fellowes'Terrifyingly clever ... Packed with intelligent argument' Evening Standard'The most important book about scriptwriting since William Goldman's Adventures in the Screen Trade' Peter Bowker, writer, Blackpool, Occupation, Eric and Ernie
von Eric Hayot
Eric Hayot teaches graduate students and faculty in literary and cultural studies how to think and write like a professional scholar. From granular concerns, such as sentence structure and grammar, to big-picture issues, such as adhering to genre patterns for successful research and publishing and developing productive and rewarding writing habits, Hayot helps ambitious students, newly minted Ph.D.'s, and established professors shape their work and develop their voices.Hayot does more than explain the techniques of academic writing. He aims to adjust the writer's perspective, encouraging scholars to think of themselves as makers and doers of important work. Scholarly writing can be frustrating and exhausting, yet also satisfying and crucial, and Hayot weaves these experiences, including his own trials and tribulations, into an ethos for scholars to draw on as they write. Combining psychological support with practical suggestions for composing introductions and conclusions, developing a schedule for writing, using notes and citations, and structuring paragraphs and essays, this guide to the elements of academic style does its part to rejuvenate scholarship and writing in the humanities.
von Roy Peter Clark
A special 10th anniversary edition of Roy Peter Clark's bestselling guide to writing, featuring five bonus tools.Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of fifty short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available.Organized into four sections, "Nuts and Bolts," "Special Effects," "Blueprints for Stories," and "Useful Habits," Writing Tools is infused with more than 200 examples from journalism and literature. This new edition includes five brand new, never-before-shared tools.Accessible, entertaining, inspiring, and above all, useful for every type of writer, from high school student to novelist, Writing Tools is essential reading.
von Steve Turner
A lavishly illustrated, rollicking account of the real people and events that inspired the Beatles' lyrics.Who was "just seventeen" and made Paul's heart go "boom"? Was there really an Eleanor Rigby? Where's Penny Lane? In A Hard Day's Write, music journalist Steve Turner shatters many well-worn myths and adds a new dimension to the Fab Four's rich legacy by investigating for the first time the ordinary people and events immortalized in the Beatles' music and now occupying a special niche in popular culture's collective imagination.Arranged chronologically by album, the book breaks new ground by exploring how private incidents influenced the group's writing and how their music evolved. Turner reveals that Lucy in the Sky with Diamonds was really a drawing by Julian Lennon of his childhood friend; Bungalow Bill was an all-American tiger hunter; Doctor Robert was a New York 'speech doctor'; and much more. A longtime Beatles admirer, Turner tracked down and interviewed the real-life subjects of the songs, probed public records and newspaper archives, and spoke in depth to the people closet to the Beatles to unearth tales that have never before been made public. The result is a book that chronicles an untold story of the Beatles themselves.Illustrated with over 200 photographs, A Hard Day's Write is a visually alluring and highly entertaining journey to the land stretching just beneath your conscious mind, mapped out with strawberry fields, fool-topped hills, and long and winding roads.