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One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.

NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard.“In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human“At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair PlayDo you ever feel like:• You’re teetering right on the edge of burnout?• You want to make a higher contribution, but lack the energy?• You’re running faster but not moving closer to your goals?• Everything is so much harder than it used to be?As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough.But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much.Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path.Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out.Effortless teaches you how to:• Turn tedious tasks into enjoyable rituals• Prevent frustration by solving problems before they arise• Set a sustainable pace instead of powering through• Make one-time choices that eliminate many future decisions• Simplify your processes by removing unnecessary steps• Make relationships easier to maintain and manage• And much moreThe effortless way isn't the lazy way. It's the smart way. It may even be the only way.Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views and his TED Talk on the global bestseller Start with Why is the third most watched of all time.Sinek's latest work, Together is Better, is a little book of inspiration for the modern world.Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose.'What are you going to do with your life? What are you doing with your life now?''Do you have goals? A vision? A clear sense of why you do what you do?'Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain.Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust.We can try to build a successful career or a happy life alone, but why would we?Together is better.This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable.Working hard for something we don't care about is called stress. Working hard for something we love is called passion.

Read yourself into a fortune with this time-tested classic that teaches you invaluable money-making secrets. Over 15 million copies sold worldwide!This book could be worth a million dollars to you.Andrew Carnegie attributed his great fortune to his discovery of a magic formula for success. Carnegie demonstrated its soundness when his coaching brought wealth to those young men to whom he had disclosed his secret.Think and Grow Rich teaches you that secret—and the secrets of other distinguished achievers like him. It shows you not only what to do but also how to do it. If you learn and apply the simple basic techniques revealed here, you will have mastered the secret of true and lasting success—and you may have whatever you want in life!

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: • the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  • the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

What is your one thing? The entrepreneur, thought leader, and best-selling author of Called to Create offers a refreshing invitation: stop trying to do it all so you can thrive in your unique, God-given work. “A compelling case for embracing our vocational limits and choosing to do our one thing well.”—Emily P. Freeman, Wall Street Journal best-selling author of The Next Right Thing   Imagine how different your life would be if you spent your time doing the very thing that brings you the greatest joy. It’s possible, but most people spend their days making incremental advances on numerous tasks, competent at many things but exceptional at none. That’s because for too long we’ve believed the lie that more activity, more jobs, and more responsibility equals greater effectiveness. In short, we are becoming a society of “jacks-and-jills-of-all-trades and masters of none.” But what if you could shift your focus from too many things to one? In this thought-provoking book, you’ll discover the exponential power of pursuing a singular craft. Through practical principles, Jordan Raynor provides straightforward steps for finding and thriving in your calling. He also highlights more than a dozen real-life examples of high-impact individuals who have chosen to focus on and excel in their unique gifting, including: • Chronicles of Narnia author C. S. Lewis • Enron whistle-blower Sherron Watkins • TV legend Mister Rogers • Dallas Mavericks CEO Cynthia Marshall • Reality TV star Chip Gaines • NFL Hall of Fame coach Tony Dungy • Biblical figures, a teacher, a pilot, a banker, and world-class entrepreneurs Too many of us are overwhelmed, overcommitted, and overstressed. This book offers a better way—the path to becoming a master of one!

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose. If you are looking to craft an extraordinary life, The Greatness Guide is the powerful and practical handbook that will inspire you. Passionate, provocative, and full of big ideas that will challenge and transform, The Greatness Guide is one of those rare books that will release your potential and awaken your best self. Make the leap today and learn what the best do to become even better. The Greatness Guide will show you exactly how to experience remarkable results in business and in life. The Greatness Guide will help you discover the personal practices of truly successful people, learn powerful tools for achieving work-life balance, and get to your highest potential, fast.