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The Professional Product Owner's Guide to Maximizing Value with Scrum"This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother."―Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it's about much more than mechanics: it's about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You'll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. Define success from the "outside in," using external customer-driven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owner's role, and align everyone behind a shared business model Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Effectively apply Scrum's Product Owner role, artifacts, and events Populate and manage Product Backlogs, and use just-in-time specifications Plan and manage releases, improve transparency, and reduce technical debt Scale your product, not your Scrum Use Scrum to inject autonomy, mastery, and purpose into your product team's work Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often.Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Design your networks to successfully manage their growing complexityNetwork professionals have often been told that today’s modern control planes would simplify their networks. The opposite has happened: Technologies like SDN and NFV, although immensely valuable, are exacerbating complexity instead of solving it. Navigating Network Complexity is the first comprehensive guide to managing this complexity in both deployment and day-to-day operations.Russ White and Jeff Tantsura introduce modern complexity theory from the standpoint of the working network engineer, helping you apply it to the practical problems you face every day. Avoiding complex mathematical models, they show how to characterize network complexity, so you can understand it and control it.The authors examine specific techniques and technologies associated with network control planes, including SDNs, fast reroute, segment routing, service chaining, and cloud computing. They reveal how each of these affects network design and complexity and help you anticipate causes of failure in highly complex systems.Next, they turn to modern control planes, examining the fundamental operating principles of SDNs, such as OpenFlow and I2RS, network and other service function virtualization, content distribution networks, Layer 2 fabrics, and service chaining solutions. You’ll learn how each of these might both resolve and increase complexity in network design and operations and what you can do about it.Coverage includes:Defining complexity, understanding its components, and measuring it Mastering a straightforward “state, speed, and surface” model for analyzing complexity Controlling complexity in design, deployment, operations, protocols, and programmable networks Understanding how complex network systems begin to fail and how to prevent failure Recognizing complexity tradeoffs in service virtualization and service chaining Managing new challenges of complexity in virtualized and cloud environments Learning why constructs such as hierarchical design, aggregation, and protocol layering work and when they work best Choosing the right models to contain complexity as your network changesFrom start to finish, Navigating Network Complexity helps you assess the true impact of new network technologies, so they can capture more value with fewer problems.

In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical - and accessible - plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions-suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.

“Our job as Scrum professionals is to continually improve our ability to use Scrum to deliver products and services that help customers achieve valuable outcomes. This book will help you to improve your ability to apply Scrum.” –From the Foreword by Ken Schwaber, co-author of Scrum Mastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively. Leading Scrum practitioners Stephanie Ockerman and Simon Reindl draw on years of Scrum training and coaching to help you return to first principles and apply Scrum with the professionalism required to achieve its transformative potential. The authors aim to help you focus on proven Scrum approaches for improving quality, getting and using fast feedback, and becoming more adaptable, instead of “going through the motions” and settling for only modest improvements. Whether you’re a Scrum Master, Development Team member, or Product Owner, you’ll find practical advice for facing challenges with transparency and courage, overcoming a wide array of common challenges, and continually improving your Scrum practice. Realistically assess your current Scrum practice, and identify areas for improvement Recognize what a great Scrum Team looks like and get there Focus on “Done”–not “sort-of-Done” or “almost-Done” Measure and optimize the value delivered by every Product Increment Improve the way you plan, develop, and grow Clear away wider organizational impediments to agility and professionalism Overcome common misconceptions that stand in the way of progress Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12 year, $1 million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high value product and services. By following the simple, practical, and easy to apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real world examples, illuminating graphics, and informative case studies and backed by hard research data SPIN Selling is the million dollar key to understanding and producing record breaking high end sales performance. Sales Behavior and Sales Success. Obtaining Commitment: Closing the Sale. Customer Needs in the Major Sale. The SPIN Strategy. Giving Benefits in Major Sales. Preventing Objections. Preliminaries: Opening the Call. Turning Theory into Practice.

Hawkins And Turner Argue That Coaching Needs To Step Up To Deliver Value To All The Stakeholders Of The Coachee, Including Those They Lead, Colleagues, Investors, Customers, Partners, Their Local Community And Also The Wider Ecology. Systemic Coaching Contains Key Chapters On How To Contract In Various Settings, How To Work Relationally And Dialogically, How To Expand Our Own And Others’ Ecological Awareness, How To Get Greater Value From Supervision, Work With Systemic Ethics And Expand Our Impact. While Illustrating Why A New Model Of Coaching Is Necessary, Hawkins And Turner Also Provide The Tools And Approaches That Coaches And Clients Need To Deliver This Greater Impact, Accompanied By Real-life Case Examples And Interviews From The Authors And Other Leading Coaches And Leaders Globally. Systemic Coaching Will Be An Invaluable Resource For Coaches In Practice And In Training, Mentors, Coach Supervisors, Consultants In Leadership Development And Hr And L&d Professionals And Leaders.

An analysis of the new business paradigm shows how firms that do "everything right" can nevertheless fail because of new technologies and disruptions in the market structure.

Simple yet effective advice for anyone who wants their money to work harder than they do.Most investment books offer a bewildering array of complex strategies for how best to invest your money. But often the chances of success are remote and the rules are impossible to follow in practice.Smarter Investing introduces you to a simple and powerful set of rules for successful investing, helping you to build an investment portfolio that suits your needs, stays the course when markets get rough and quietly gets on with the job of generating better results.In this updated and revised edition, Tim Hale gives you all the advice you’ll need and demonstrates that the key to successful investing is to do a few straightforward things exceptionally well. Smarter Investing will help you:Establish what you want your money to do for you Work out how much money you need to achieve your goals Avoid the mistakes that generations of investors have made Build a balanced portfolio that’s right for you, using a simple set of understandable and accessible building blocks Select robust and transparent investment products easily and effectively

Tracking the latest risks and rewards on Wall Street, here's the perennial bestseller offering the most reliable investment advice for the new century. This gimmick-free, irreverent, and vastly informative guide shows how to navigate the turbulence on Wall Street and beat the pros at their own game. Skilled at puncturing financial bubbles and other delusions of the Wall Street crowd, Burton Malkiel shows why a broad portfolio of stocks selected at random will match the performance of one carefully chosen by experts. Taking a shrewd look at the high-tech boom and its aftermath, Malkiel shows how to maximize gains and minimize losses in this era of electronic brokers, virtual gurus, and flashy investment vehicles. Learn how to analyze the potential returns, not only for stocks and bonds, but for the full range of investment opportunities, from money market accounts and real estate investment trusts to insurance, home owning, and tangible assets like gold and collectibles. Decode the rating game for mutual funds, and discover the unique advantages of index mutual funds over the wide range of riskier alternatives. Year in and year out the best investing guide money can buy, this enhanced edition includes an update of Professor Malkiel's famous "Life-Cycle Guide to Investing," showing how to match an investment strategy to your stage of life.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.