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Google’s Executive Productivity Advisor offers insights on how to make the “new way of work” work for you, providing actionable steps to optimize your productivity, accomplish more, prevent burnout, and cultivate a harmonious work-life balance. Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best practices for how to make the most of their time. Now, with Uptime, Laura brings her unique approach to productivity and well-being to anyone who wants to be more effective and experience “calm accomplishment,” whether at work, at school, or in their own personal lives. Laura began her Google career in sales but quickly carved out a niche for herself as a productivity expert. For more than a decade, she’s been coaching Google executives and employees on how to achieve a state of “productivity Zen”—a holistic approach to conquering everything from the avalanche of emails in their inboxes to becoming the master of their own calendars and running excellent meetings. Her strategies have been widely adopted by many, including entry-level employees looking to amplify their individual impact, middle managers, and top executives working across global teams. As many of us have moved to a hybrid environment blending work and home, managing our time efficiently and remaining productive is more important than ever. In Uptime, Laura shows how to thrive no matter where you’re working, giving concrete steps that help you focus on your priorities and keep good systems, routines, and tactics in place. Uptime explains how to make technology work for you and make “feeling on top of it” your new normal. It’s a blueprint for operating at the highest levels of productivity while enhancing your own personal well-being.

Design your networks to successfully manage their growing complexityNetwork professionals have often been told that today’s modern control planes would simplify their networks. The opposite has happened: Technologies like SDN and NFV, although immensely valuable, are exacerbating complexity instead of solving it. Navigating Network Complexity is the first comprehensive guide to managing this complexity in both deployment and day-to-day operations.Russ White and Jeff Tantsura introduce modern complexity theory from the standpoint of the working network engineer, helping you apply it to the practical problems you face every day. Avoiding complex mathematical models, they show how to characterize network complexity, so you can understand it and control it.The authors examine specific techniques and technologies associated with network control planes, including SDNs, fast reroute, segment routing, service chaining, and cloud computing. They reveal how each of these affects network design and complexity and help you anticipate causes of failure in highly complex systems.Next, they turn to modern control planes, examining the fundamental operating principles of SDNs, such as OpenFlow and I2RS, network and other service function virtualization, content distribution networks, Layer 2 fabrics, and service chaining solutions. You’ll learn how each of these might both resolve and increase complexity in network design and operations and what you can do about it.Coverage includes:Defining complexity, understanding its components, and measuring it Mastering a straightforward “state, speed, and surface” model for analyzing complexity Controlling complexity in design, deployment, operations, protocols, and programmable networks Understanding how complex network systems begin to fail and how to prevent failure Recognizing complexity tradeoffs in service virtualization and service chaining Managing new challenges of complexity in virtualized and cloud environments Learning why constructs such as hierarchical design, aggregation, and protocol layering work and when they work best Choosing the right models to contain complexity as your network changesFrom start to finish, Navigating Network Complexity helps you assess the true impact of new network technologies, so they can capture more value with fewer problems.

What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Managing time Choosing what to contribute to the organization Knowing where and how to mobilize strength for best effect Setting the right priorities Knitting all of them together with effective decision-makingRanging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.

As programmers, we’ve all seen source code that’s so ugly and buggy it makes our brain ache. Over the past five years, authors Dustin Boswell and Trevor Foucher have analyzed hundreds of examples of "bad code" (much of it their own) to determine why they’re bad and how they could be improved. Their conclusion? You need to write code that minimizes the time it would take someone else to understand it―even if that someone else is you.This book focuses on basic principles and practical techniques you can apply every time you write code. Using easy-to-digest code examples from different languages, each chapter dives into a different aspect of coding, and demonstrates how you can make your code easy to understand. Simplify naming, commenting, and formatting with tips that apply to every line of code Refine your program’s loops, logic, and variables to reduce complexity and confusion Attack problems at the function level, such as reorganizing blocks of code to do one task at a time Write effective test code that is thorough and concise―as well as readable"Being aware of how the code you create affects those who look at it later is an important part of developing software. The authors did a great job in taking you through the different aspects of this challenge, explaining the details with instructive examples."―Michael Hunger, passionate Software Developer

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

This book is an in-depth introduction to Erlang, a programming language ideal for any situation where concurrency, fault tolerance, and fast response is essential. Erlang is gaining widespread adoption with the advent of multi-core processors and their new scalable approach to concurrency. With this guide you'll learn how to write complex concurrent programs in Erlang, regardless of your programming background or experience. Written by leaders of the international Erlang community -- and based on their training material -- Erlang Programming focuses on the language's syntax and semantics, and explains pattern matching, proper lists, recursion, debugging, networking, and concurrency. This book helps you: Understand the strengths of Erlang and why its designers included specific features Learn the concepts behind concurrency and Erlang's way of handling it Write efficient Erlang programs while keeping code neat and readable Discover how Erlang fills the requirements for distributed systems Add simple graphical user interfaces with little effort Learn Erlang's tracing mechanisms for debugging concurrent and distributed systems Use the built-in Mnesia database and other table storage features Erlang Programming provides exercises at the end of each chapter and simple examples throughout the book.

An engaging introduction to data science that emphasizes critical thinking over statistical techniquesAn introduction to data science or statistics shouldn’t involve proving complex theorems or memorizing obscure terms and formulas, but that is exactly what most introductory quantitative textbooks emphasize. In contrast, Thinking Clearly with Data focuses, first and foremost, on critical thinking and conceptual understanding in order to teach students how to be better consumers and analysts of the kinds of quantitative information and arguments that they will encounter throughout their lives.Among much else, the book teaches how to assess whether an observed relationship in data reflects a genuine relationship in the world and, if so, whether it is causal; how to make the most informative comparisons for answering questions; what questions to ask others who are making arguments using quantitative evidence; which statistics are particularly informative or misleading; how quantitative evidence should and shouldn’t influence decision-making; and how to make better decisions by using moral values as well as data. Filled with real-world examples, the book shows how its thinking tools apply to problems in a wide variety of subjects, including elections, civil conflict, crime, terrorism, financial crises, health care, sports, music, and space travel.Above all else, Thinking Clearly with Data demonstrates why, despite the many benefits of our data-driven age, data can never be a substitute for thinking.An ideal textbook for introductory quantitative methods courses in data science, statistics, political science, economics, psychology, sociology, public policy, and other fields Introduces the basic toolkit of data analysis―including sampling, hypothesis testing, Bayesian inference, regression, experiments, instrumental variables, differences in differences, and regression discontinuity Uses real-world examples and data from a wide variety of subjects Includes practice questions and data exercises

How inclusive methods can build elegant design solutions that work for all.Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all.Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars.Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

During his fourteen years as Yale's chief investment officer, David F. Swensen has transformed the management of the university's portfolio. Largely by focusing on nonconventional strategies, including a heavy allocation to private equity, Swensen has achieved an annualized return of 16.2 percent, which has propelled Yale's endowment into the top tier of institutional funds. Now, this acknowledged leader of fund managers draws on his experience and deep knowledge of the financial markets to provide a compendium of powerful investment strategies.Swensen presents an overview of the investment world populated by institutional fund managers, pension fund fiduciaries, investment managers, and trustees of universities, museums, hospitals, and foundations. He offers penetrating insights from his experience managing Yale's endowment, ranging from broad issues of goals and investment philosophy to the strategic and tactical aspects of portfolio management. Swensen's exceptionally readable book addresses critical concepts such as handling risk, selecting investment advisers, and negotiating the opportunities and pitfalls in individual asset classes. Fundamental investment ideas are illustrated by real-world concrete examples, and each chapter contains strategies that any manager can put into action.At a time when it is becoming increasingly difficult to cope with the relentless challenges provided by today's financial markets, Swensen's book is an indispensable roadmap for creating a successful investment program for every institutional fund manager. Any student of markets will benefit from Pioneering Portfolio Management.