With his iconic interpretations of American society and imagery, Ed Ruscha (born 1937) stands out as one of the most prominent figures of 20th-century American art. Ruscha's art is closely associated with his cool, elegant representations of stylized gas stations, Hollywood logos and archetypal landscapes.Since the beginning of the 1960s, no other artist has so radically interpreted the development of modern visual culture in and around Los Angeles, the city where the artist still lives and works. Deriving his motifs from the perspective of the road, the windshield and the movie screen, Ruscha's work gives a distinctive sense of LA as a huge, flat city space located in the desert.Ed Ruscha: Very brings together works on paper from the UBS Art Collection for an international retrospective, surveying Ruscha's work from its beginnings in 1960 onward, with particular attention to the technically and graphically innovative approaches that the artist has implemented over the years.