Empfehlungen basierend auf "Economical Writing, Third Edition: Thirty-Five Rules for Clear and Persuasive Prose (Chicago Guides to Writing, Editing, and Publishing)"

Explaining Creativity is an accessible introduction to the latest scientific research on creativity. The book summarizes and integrates a broad range of research in psychology and related scientific fields. In the last 50 years, psychologists, anthropologists, and sociologists have devoted increased attention to creativity; we now know more about creativity than at any point in history. Explaining Creativity examines research on thinking processes, personality, culture, mental health, groupwork, technology, self-beliefs, and more. It also reviews creativity across fields such as the arts, science, theater, music, and writing.This new edition maintains the broad and practical, yet still detailed approach of the previous editions, but it features updated coverage on the full landscape of creative cognition, creative practice, and social and cultural contexts for creativity. With three new chapters on Creativity and Technology, Creativity and Wellbeing, and Creativity and Self, this third edition provides a comprehensive understanding of creativity for anyone interested in the topic.

Even bad code can function. But if code isn't clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn't have to be that way.Noted software expert Robert C. Martin, presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship. Martin, who has helped bring agile principles from a practitioner's point of view to tens of thousands of programmers, has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code on the fly into a book that will instill within you the values of software craftsman, and make you a better programmerbut only if you work at it.What kind of work will you be doing? You'll be reading codelots of code. And you will be challenged to think about what's right about that code, and what's wrong with it. More importantly you will be challenged to reassess your professional values and your commitment to your craft.  Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up codeof transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and smells gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understandingHow to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development What smells and heuristics can help you identify bad codeThis book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code. 

In It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson, founders of the trailblazing software company Basecamp, reveal a bold, iconoclastic strategy for creating the ideal company culture, directly attacking the chaos, anxiety and stress that hamper billions of workers every day.Enduring long hours, carrying excessive workloads and functioning with a lack of sleep have become badges of honour for modern professionals. But these realities should be marks of stupidity, the authors argue. The answer to better productivity isn't more hours – it's less waste and fewer things that induce distraction and persistent stress. It's time to stop celebrating 'crazy' and start celebrating 'calm'.

Google’s Executive Productivity Advisor offers insights on how to make the “new way of work” work for you, providing actionable steps to optimize your productivity, accomplish more, prevent burnout, and cultivate a harmonious work-life balance. Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best practices for how to make the most of their time. Now, with Uptime, Laura brings her unique approach to productivity and well-being to anyone who wants to be more effective and experience “calm accomplishment,” whether at work, at school, or in their own personal lives. Laura began her Google career in sales but quickly carved out a niche for herself as a productivity expert. For more than a decade, she’s been coaching Google executives and employees on how to achieve a state of “productivity Zen”—a holistic approach to conquering everything from the avalanche of emails in their inboxes to becoming the master of their own calendars and running excellent meetings. Her strategies have been widely adopted by many, including entry-level employees looking to amplify their individual impact, middle managers, and top executives working across global teams. As many of us have moved to a hybrid environment blending work and home, managing our time efficiently and remaining productive is more important than ever. In Uptime, Laura shows how to thrive no matter where you’re working, giving concrete steps that help you focus on your priorities and keep good systems, routines, and tactics in place. Uptime explains how to make technology work for you and make “feeling on top of it” your new normal. It’s a blueprint for operating at the highest levels of productivity while enhancing your own personal well-being.

One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Design your networks to successfully manage their growing complexity     Network professionals have often been told that today’s modern control planes would simplify their networks. The opposite has happened: Technologies like SDN and NFV, although immensely valuable, are exacerbating complexity instead of solving it. Navigating Network Complexity is the first comprehensive guide to managing this complexity in both deployment and day-to-day operations.   Russ White and Jeff Tantsura introduce modern complexity theory from the standpoint of the working network engineer, helping you apply it to the practical problems you face every day. Avoiding complex mathematical models, they show how to characterize network complexity, so you can understand it and control it.   The authors examine specific techniques and technologies associated with network control planes, including SDNs, fast reroute, segment routing, service chaining, and cloud computing. They reveal how each of these affects network design and complexity and help you anticipate causes of failure in highly complex systems.   Next, they turn to modern control planes, examining the fundamental operating principles of SDNs, such as OpenFlow and I2RS, network and other service function virtualization, content distribution networks, Layer 2 fabrics, and service chaining solutions. You’ll learn how each of these might both resolve and increase complexity in network design and operations and what you can do about it.   Coverage includes:   Defining complexity, understanding its components, and measuring it Mastering a straightforward “state, speed, and surface” model for analyzing complexity Controlling complexity in design, deployment, operations, protocols, and programmable networks Understanding how complex network systems begin to fail and how to prevent failure Recognizing complexity tradeoffs in service virtualization and service chaining Managing new challenges of complexity in virtualized and cloud environments Learning why constructs such as hierarchical design, aggregation, and protocol layering work and when they work best Choosing the right models to contain complexity as your network changes   From start to finish, Navigating Network Complexity helps you assess the true impact of new network technologies, so they can capture more value with fewer problems.  

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.   Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

How Do Successful Companies Create Products People Can't Put Down? Why Do Some Products Capture Widespread Attention While Others Flop? What Makes Us Engage With Certain Products Out Of Sheer Habit? Is There A Pattern Underlying How Technologies Hook Us? Nir Eyal Answers These Questions (and Many More) By Explaining The Hook Model -- A Four Steps Process Embedded Into The Products Of Many Successful Companies To Subtly Encourage Customer Behavior. Through Consecutive “hook Cycles,” These Products Reach Their Ultimate Goal Of Bringing Users Back Over And Over Again, Without Depending On Costly Advertising Or Aggressive Messaging. Hooked Is Based On Eyal’s Years Of Research, Consulting, And Practical Experience. He Wrote The Book He Wished Had Been Available To Him As A Startup Founder – Not Abstract Theory, But A How-to Guide For Building Better Products. Hooked Is Written For Product Managers, Designers, Marketers, Startup Founders, And Anyone Who Seeks To Understand How Products Influence Our Behavior.

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty—among them, the VCR, computer, and office telephone, all models of how not to design for people.But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care.The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

An Engaging Guide To Excelling In Today's Venture Capital Arenabeginning In 2005, Brad Feld And Jason Mendelson, Managing Directors At Foundry Group, Wrote A Long Series Of Blog Posts Describing All The Parts Of A Typical Venture Capital Term Sheet: A Document Which Outlines Key Financial And Other Terms Of A Proposed Investment. Since This Time, They've Seen The Series Used As The Basis For A Number Of College Courses, And Have Been Thanked By Thousands Of People Who Have Used The Information To Gain A Better Understanding Of The Venture Capital Field.drawn From The Past Work Feld And Mendelson Have Written About In Their Blog And Augmented With Newer Material, Venture Capital Financings Puts This Discipline In Perspective And Lays Out The Strategies That Allow Entrepreneurs To Excel In Their Start-up Companies. Page By Page, This Book Discusses All Facets Of The Venture Capital Fundraising Process. Along The Way, Feld And Mendelson Touch On Everything From How Valuations Are Set To What Externalities Venture Capitalists Face That Factor Into Entrepreneurs' Businesses. Includes A Breakdown Analysis Of The Mechanics Of A Term Sheet And The Tactics Needed To Negotiate Details The Different Stages Of The Venture Capital Process, From Starting A Venture And Seeing It Through To The Later Stages Explores The Entire Venture Capital Ecosystem Including Those Who Invest In Venture Capitalist Contain Standard Documents That Are Used In These Transactions Written By Two Highly Regarded Experts In The World Of Venture Capital The Venture Capital Arena Is A Complex And Competitive Place, But With This Book As Your Guide, You'll Discover What It Takes To Make Your Way Through It--provided By Publisher. The Players -- How To Raise Money -- Overview Of The Term Sheet -- Economic Terms Of The Term Sheet -- Control Terms Of The Term Sheet -- Other Terms Of The Term Sheet -- The Capitalization Table -- How Venture Capital Funds Work -- Negotiation Tactics -- Raising Money The Right Way -- Issues At Different Financing Stages -- Letters Of Intent : The Other Term Sheet -- Legal Things Every Entrepreneur Should Know. Brad Feld, Jason Mendelson. Includes Index.