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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

In It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson, founders of the trailblazing software company Basecamp, reveal a bold, iconoclastic strategy for creating the ideal company culture, directly attacking the chaos, anxiety and stress that hamper billions of workers every day.Enduring long hours, carrying excessive workloads and functioning with a lack of sleep have become badges of honour for modern professionals. But these realities should be marks of stupidity, the authors argue. The answer to better productivity isn't more hours – it's less waste and fewer things that induce distraction and persistent stress. It's time to stop celebrating 'crazy' and start celebrating 'calm'.

“Our job as Scrum professionals is to continually improve our ability to use Scrum to deliver products and services that help customers achieve valuable outcomes. This book will help you to improve your ability to apply Scrum.” –From the Foreword by Ken Schwaber, co-author of Scrum Mastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively. Leading Scrum practitioners Stephanie Ockerman and Simon Reindl draw on years of Scrum training and coaching to help you return to first principles and apply Scrum with the professionalism required to achieve its transformative potential. The authors aim to help you focus on proven Scrum approaches for improving quality, getting and using fast feedback, and becoming more adaptable, instead of “going through the motions” and settling for only modest improvements. Whether you’re a Scrum Master, Development Team member, or Product Owner, you’ll find practical advice for facing challenges with transparency and courage, overcoming a wide array of common challenges, and continually improving your Scrum practice. Realistically assess your current Scrum practice, and identify areas for improvement Recognize what a great Scrum Team looks like and get there Focus on “Done”–not “sort-of-Done” or “almost-Done” Measure and optimize the value delivered by every Product Increment Improve the way you plan, develop, and grow Clear away wider organizational impediments to agility and professionalism Overcome common misconceptions that stand in the way of progress Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

How do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed?

"A rousing manifesto of mastery in a connected world." –GoogleThe Industrial Age has taught us how to break problems into parts, but not how to build parts into solutions. We’re baffled when we’re confronted with complex challenges like recession, political gridlock, climate change, childhood obesity, pollution, and failing schools. We see them as separate ills, each requiring a separate remedy—if we can imagine a remedy at all.Why are so many jobs disappearing? Why are a few people getting rich while the rest of us struggle? How can we pay for the costs of healthcare? Why can’t our trusted institutions behave ethically? What’s the cause of governmental gridlock? How can we afford to educate our children? How do we stop damaging the ecosystem? Why do we create ugliness?Author Marty Neumeier suggests that these problems are merely symptoms of a much larger problem–our inability to deal with interconnected, non-linear, and amorphous challenges. It’s not that our problems are too difficult, he argues, but that our skills are too basic. Success in the post-industrial era demands that we move our thinking from the static, the linear, and the step-by-step to the dynamic, the holistic, and the all-at-once.In this sweeping vision for personal mastery in a post-industrial era, Neumeier presents five metaskills–feeling, seeing, dreaming, making, and learning–that can help you reach your true potential. They’ll keep you two or three steps ahead of the machines, the algorithms, and the outsourcing forces of the “robot curve”. They’ll also bring you greater creativity, higher purpose, and a deeper sense of fulfillment.Metaskills is more than a manifesto. It’s a compass for visionary leaders, policymakers, educators, and planners. It’s a creative framework for designers, engineers, scientists, and artists. It’s a picture of the future that allows people from a wide range of disciplines, industries, and professions to envision new ways to create value together. Perhaps more important, it’s a long-overdue examination of what it means to be human in the 21st century.

Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship. Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer–but only if you work at it. What kind of work will you be doing? You’ll be reading code–lots of code. And you will be challenged to think about what’s right about that code, and what’s wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code–of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and “smells” gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding How to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.

When you trade, you're not just trading companies that deliver goods or services. You're trading against other traders who care about only one thing: taking your money. That's the #1 hard reality of trading - and most traders either don't know it, or don't act as if they do. In this book, top trader and hedge fund manager Quint Tatro shows how to win consistently in the "zero sum" game of trading, where there's a loser for every winner. You'll learn how to reflect your trading competition in every facet of trading and investing: choosing companies to invest in, knowing when to jump in and out of the market, and mastering the psychology and gamesmanship of trading. Coverage includes: Understanding the "other side of the trade": the thousands of pros you're trading against. Finding a technical edge with technical analysis you can exploit over and over again. Understanding sentiment and overcoming the human emotions and biases that cost you dearly. Utilizing the most essential strategies of fundamental analysis. Playing positions and probabilities, not P+Ls. Recognizing and capturing huge opportunities in down markets.

Oren Klaff, sales and negotiating expert and bestselling author of Pitch Anything , reveals new playbook on persuasion in business.No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion.Instead, in Flip the Script , he devises a new approach based on a simple everyone trusts their own ideas. Instead of pushing your idea on your buyer, if you can guide them to discover it on their own, they will believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you. Klaff breaks down this insight into a series of actionable steps, for - Achieve Status Make sure that your potential buyer or investor recognizes you as a peer on the dominance hierarchy by using a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns.- Close the Certainty Allay your buyer's fears about going into business with you by delivering a flash roll, a practiced display of technical mastery that proves your expertise in the domain.- Present Your Idea as Plain You can go overboard trying to present your product as a cutting-edge, first-of-its-kind solution. The more you emphasize the familiar, reliable elements of your product, showing that it's just "plan vanilla," the easier you make it for your buyer to say yes.Packed with examples and stories of the long-shot, often hilarious deals that Klaff has pulled off over the years, from training a team of motorcycle parts salesmen in the freezing reaches of North Dakota, to selling investors on a Chinese marketplace in Hawaii, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere.

Give effective, dynamic, and memorablepresentations just like Steve JobsBased on the author’s article on Businessweek.com,which became one of the site’s most popular downloads,The Presentation Secrets of Steve Jobs breaks downthe 10 elements that make Steve Jobs’ legendary presentationsso outstanding. Readers implementing theseprinciples to their own presentations are sure to leavea lasting impression, dazzle their audiences, and becomea hard act to follow at any conference or seminar.An enhanced ebook is now available with 12 demonstration videos of Jobs' sure-fire presentation secrets! Select the Kindle Edition with Audio/Video from the available formats.

Economics is not a field that is known for good writing. Charts, yes. Sparkling prose, no.Except, that is, when it comes to Deirdre Nansen McCloskey. Her conversational and witty yet always clear style is a hallmark of her classic works of economic history, enlivening the dismal science and engaging readers well beyond the discipline. And now she’s here to share the secrets of how it’s done.Economical Writing is itself economical: a collection of thirty-five pithy rules for making your writing clear, concise, and effective. Proceeding from big-picture ideas to concrete strategies for improvement at the level of the paragraph, sentence, or word, McCloskey shows us that good writing, after all, is not just a matter of taste—it’s a product of adept intuition and a rigorous revision process. Debunking stale rules, warning us that “footnotes are nests for pedants,” and offering an arsenal of readily applicable tools and methods, she shows writers of all levels of experience how to rethink the way they approach their work, and gives them the knowledge to turn mediocre prose into magic.At once efficient and digestible, hilarious and provocative, Economical Writing lives up to its promise. With McCloskey as our guide, it’s impossible not to see how any piece of writing—on economics or any other subject—can be a pleasure to read.