Empfehlungen basierend auf "Contagious: Why Things Catch On"

For far too long, those who are naturally quiet, serious or sensitive have been overlooked. The loudest have taken over - even if they have nothing to say.It's time for everyone to listen. It's time to harness the power of introverts.It's time for Quiet.

How organizations can foster diversity, equity, and inclusion: taking action to address and prevent workplace bias while centering women of color.Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity.Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why “leaning in” doesn't work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back. With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.

Society of the Mind is the story of Dr. Laura Aldridge, a young Harvard psychology professor who is offered a seven-figure sum for a week of unspecified consultation by enigmatic inventor and computer genius Joseph Gray. Unknown to all but Gray's immediate staff, his prized invention and alter-ego - a massive, artificially intelligent neurocomputer - lies buried deep underground; its "mind" has grown troubled and its wide-ranging errors cause for grave concern. When Laura meets Gray on his south Pacific island, she is shocked - but intrigued - when she learns exactly what her job entails: to psychoanalyze and "cure" Gray's aberrant mainframe, which has become all too human in its operation, before its malfunctions lead to global catastrophe.But what Gray has built is not only a thinking entity; it feels as well. A conscious, brilliant, neurotic, and lonely mind that looks out at the world through cameras, interacting with it by way of the faltering steps of inquisitive, childlike robots, the neurocomputer shares its world with Laura when she immerses herself in Gray's virtual-reality workstations. And the closer Laura gets to the crux of the neurocomputer's psychological problems, the more engaging and "talkative" it becomes - until it begins to have trouble keeping its inventor's potentially devastating secrets.Utterly riveting, Society of the Mind raises questions that are chillingly real: As computer scientists succeed in replicating the human mind, what happens when they mistakenly - or perhaps intentionally - replicate its psychotic tendencies as well? And if the virus of human madness can be caught by computers, can the contagion pass from computers back to man?

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are.

“Big questions are Gazzaniga’s stock in trade.”—New York Times“Gazzaniga is one of the most brilliant experimental neuroscientists in the world.”—Tom Wolfe“Gazzaniga stands as a giant among neuroscientists, for both the quality of his research and his ability to communicate it to a general public with infectious enthusiasm.”—Robert Bazell, Chief Science Correspondent, NBC NewsThe author of Human, Michael S. Gazzaniga has been called the “father of cognitive neuroscience.” In his remarkable book, Who’s in Charge?, he makes a powerful and provocative argument that counters the common wisdom that our lives are wholly determined by physical processes we cannot control. His well-reasoned case against the idea that we live in a “determined” world is fascinating and liberating, solidifying his place among the likes of Oliver Sacks, Antonio Damasio, V.S. Ramachandran, and other bestselling science authors exploring the mysteries of the human brain.

In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

Creating superior intelligence would be the biggest event in human history. Unfortunately, according to the world's pre-eminent AI expert, it could also be the last.In this groundbreaking book, Stuart Russell explains why he has come to consider his own discipline an existential threat to his own species, and lays out how we can change course before it's too late. There is no one better placed to assess the promise and perils of the dominant technology of the future than Russell, who has spent decades at the forefront of AI research. Through brilliant analogies and crisp, lucid prose, he explains how AI actually works, how it has an enormous capacity to improve our lives - but why we must ensure that we never lose control of machines more powerful than we are. Here Russell shows how we can avert the worst threats by reshaping the foundations of AI to guarantee that machines pursue our objectives, not theirs.Profound, urgent and visionary, Human Compatible is the one book everyone needs to read to understand a future that is coming sooner than we think.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. 

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are: * What we think will make us happy and what really makes us happy; * How we learn to love the ones we are with; * Why online dating doesn't work, and how we can improve on it; * Why learning more about people make us like them less; * Why large bonuses can make CEOs less productive; * How to really motivate people at work; * Why bad directions can help us; * How we fall in love with our ideas; * How we are motivated by revenge; and * What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking--not just in our financial marketplace, but in the most hidden aspects of our lives.