Paperback. Pub Date :2014-01-16 Pages: 256 Language: English Publisher: Simon & Schuster Why are some products and ideas talked about more than others Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. Whether through face-to-face conversations. emails from friends. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Indeed. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. a corner restaurant trying to raise awareness. a non-profit trying to fight obesity. or a newb...