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Victor Papanek's classic study offers a blueprint for survival in the energy and resource deficient world of today, suggesting strategies for developing products that respond to human needs.

WHAT EVERY OPTION TRADER NEEDS TO KNOW. THE ONE BOOK EVERY TRADER SHOULD OWN.The bestselling Option Volatility & Pricing has made Sheldon Natenberg a widely recognized authority in the option industry. At firms around the world, the text is often the first book that new professional traders aregiven to learn the trading strategies and risk management techniques required for success in option markets.Now, in this revised, updated, and expanded second edition, this thirty-year trading professional presents the most comprehensive guide to advanced trading strategies and techniques now in print. Covering a wide range of topics as diverse and exciting as the marketitself, this text enables both new and experiencedtraders to delve in detail into the many aspects of option markets, including: The foundations of option theory Dynamic hedging Volatility and directional trading strategies Risk analysis Position management Stock index futures and options Volatility contractsClear, concise, and comprehensive, the second edition of Option Volatility & Pricing is sure to be an important addition to every option trader's library--as invaluable as Natenberg's acclaimed seminars at the world'slargest derivatives exchanges and trading firms.You'll learn how professional option traders approach the market, including the trading strategies and risk management techniques necessary for success. You'll gain afuller understanding of how theoretical pricing models work. And, best of all, you'll learn how to apply the principles of option evaluation to create strategies that, given a trader's assessment of market conditions and trends, have the greatest chance of success.Option trading is both a science and an art. This book shows how to apply both to maximum effect.

This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotations, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.

One of The Economist’s Best Books of 2023 The secrets to successfully planning and delivering ambitious, complex projects on any scale—from home renovation to space exploration—by the world's leading expert on megaprojects. Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple’s iPod went from a project with a single employee to a product launch in eleven months. These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston’s “Big Dig”? Almost every sizeable city in the world has such a fiasco in its backyard. In fact, no less than 92% of megaprojects come in over budget or over schedule, or both. The cost of California’s high-speed rail project soared from $33 billion to $100 billon—and won’t even go where promised. More modest endeavors, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why? Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg, dubbed “the world’s leading megaproject expert.” In How Big Things Get Done, he identifies the errors in judgment and decision-making that lead projects, both big and small, to fail, and the research-based principles that will make you succeed with yours. For example: Understand your odds. If you don't know them, you won't win. Plan slow, act fast. Getting to the action quick feels right. But it's wrong. Think right to left. Start with your goal, then identify the steps to get there. Find your Lego. Big is best built from small. Be a team maker. You won't succeed without an "us." Master the unknown unknowns. Most think they can't, so they fail. Flyvbjerg shows how you can. Know that your biggest risk is you. Full of vivid examples ranging from the building of the Sydney Opera House, to the making of the latest Pixar blockbusters, to a home renovation in Brooklyn gone awry, How Big Things Get Done reveals how to get any ambitious project done—on time and on budget.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

An Engaging Guide To Excelling In Today's Venture Capital Arenabeginning In 2005, Brad Feld And Jason Mendelson, Managing Directors At Foundry Group, Wrote A Long Series Of Blog Posts Describing All The Parts Of A Typical Venture Capital Term Sheet: A Document Which Outlines Key Financial And Other Terms Of A Proposed Investment. Since This Time, They've Seen The Series Used As The Basis For A Number Of College Courses, And Have Been Thanked By Thousands Of People Who Have Used The Information To Gain A Better Understanding Of The Venture Capital Field.drawn From The Past Work Feld And Mendelson Have Written About In Their Blog And Augmented With Newer Material, Venture Capital Financings Puts This Discipline In Perspective And Lays Out The Strategies That Allow Entrepreneurs To Excel In Their Start-up Companies. Page By Page, This Book Discusses All Facets Of The Venture Capital Fundraising Process. Along The Way, Feld And Mendelson Touch On Everything From How Valuations Are Set To What Externalities Venture Capitalists Face That Factor Into Entrepreneurs' Businesses. Includes A Breakdown Analysis Of The Mechanics Of A Term Sheet And The Tactics Needed To Negotiate Details The Different Stages Of The Venture Capital Process, From Starting A Venture And Seeing It Through To The Later Stages Explores The Entire Venture Capital Ecosystem Including Those Who Invest In Venture Capitalist Contain Standard Documents That Are Used In These Transactions Written By Two Highly Regarded Experts In The World Of Venture Capital The Venture Capital Arena Is A Complex And Competitive Place, But With This Book As Your Guide, You'll Discover What It Takes To Make Your Way Through It--provided By Publisher. The Players -- How To Raise Money -- Overview Of The Term Sheet -- Economic Terms Of The Term Sheet -- Control Terms Of The Term Sheet -- Other Terms Of The Term Sheet -- The Capitalization Table -- How Venture Capital Funds Work -- Negotiation Tactics -- Raising Money The Right Way -- Issues At Different Financing Stages -- Letters Of Intent : The Other Term Sheet -- Legal Things Every Entrepreneur Should Know. Brad Feld, Jason Mendelson. Includes Index.

This new edition has been fully revised and updated to include extensive information on the ARM Cortex-M4 processor, providing a complete up-to-date guide to both Cortex-M3 and Cortex-M4 processors, and which enables migration from various processor architectures to the exciting world of the Cortex-M3 and M4. This book presents the background of the ARM architecture and outlines the features of the processors such as the instruction set, interrupt-handling and also demonstrates how to program and utilize the advanced features available such as the Memory Protection Unit (MPU). Chapters on getting started with IAR, Keil, gcc and CooCox CoIDE tools help beginners develop program codes.  Coverage also includes the important areas of software development such as using the low power features, handling information input/output, mixed language projects with assembly and C, and other advanced topics.Two new chapters on DSP features and CMSIS-DSP software libraries, covering DSP fundamentals and how to write DSP software for the Cortex-M4 processor, including examples of using the CMSIS-DSP library, as well as useful information about the DSP capability of the Cortex-M4 processor A new chapter on the Cortex-M4 floating point unit and how to use it A new chapter on using embedded OS (based on CMSIS-RTOS), as well as details of processor features to support OS operations Various debugging techniques as well as a troubleshooting guide in the appendix topics on software porting from other architectures A full range of easy-to-understand examples, diagrams and quick reference appendices

How to Write Code You're Proud of . . . Every Single Day". . . [A] timely and humble reminder of the ever-increasing complexity of our programmatic world and how we owe it to the legacy of humankind--and to ourselves--to practice ethical development. Take your time reading Clean Craftsmanship. . . . Keep this book on your go-to bookshelf. Let this book be your old friend--your Uncle Bob, your guide--as you make your way through this world with curiosity and courage."--From the Foreword by Stacia Heimgartner Viscardi, CST & Agile MentorIn Clean Craftsmanship, the legendary Robert C. Martin ("Uncle Bob") has written the principles that define the profession--and the craft--of software development. Uncle Bob brings together the disciplines, standards, and ethics you need to deliver robust, effective code and to be proud of all the software you write.Robert Martin, the best-selling author of Clean Code, provides a pragmatic, technical, and prescriptive guide to the foundational disciplines of software craftsmanship. He discusses standards, showing how the world's expectations of developers often differ from their own and helping you bring the two in sync. Bob concludes with the ethics of the programming profession, describing the fundamental promises all developers should make to their colleagues, their users, and, above all, themselves.With Uncle Bob's insights, all programmers and their managers can consistently deliver code that builds trust instead of undermining it--trust among users and throughout societies that depend on software for their survival.Moving towards the "north star" of true software craftsmanship: the state of knowing how to program wellPractical, specific guidance for applying five core disciplines: test-driven development, refactoring, simple design,collaborative programming, and acceptance testsHow developers and teams can promote productivity, quality, and courageThe true meaning of integrity and teamwork among programmers, and ten specific commitments every software professional should makeRegister your book for convenient access to the book's companion videos, updates, and/or corrections as they become available. See inside book for details.

In The Clean Coder: A Code of Conduct for Professional Programmers, legendary software expert Robert C. Martin introduces the disciplines, techniques, tools, and practices of true software craftsmanship. This book is packed with practical advice–about everything from estimating and coding to refactoring and testing. It covers much more than technique: It is about attitude. Martin shows how to approach software development with honour, self-respect, and pride; work well and work clean; communicate and estimate faithfully; face difficult decisions with clarity and honesty; and understand that deep knowledge comes with a responsibility to act. Readers will learn What it means to behave as a true software craftsman How to deal with conflict, tight schedules, and unreasonable managers How to get into the flow of coding, and get past writer’s block How to handle unrelenting pressure and avoid burnout How to combine enduring attitudes with new development paradigms How to manage your time, and avoid blind alleys, marshes, bogs, and swamps How to foster environments where programmers and teams can thrive When to say “No”–and how to say it When to say “Yes”–and what yes really means