All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.