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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life-from cheating and crime to parenting and sports-and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives-how people get what they want or need, especially when other people want or need the same thing.

We want to believe that there are some things we would never do. We want to believe that there are others we always would. But how can we be sure? What are our limits? Do we have limits? The answer lies with the Ten Types of Human: the people we become when we are faced with life's most difficult decisions. This pioneering examination of human nature looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, excavating the forces that shape our thoughts and actions in extreme situations. It begins in a courtroom and journeys across four continents and through the lives of some exceptional people, in search of answers. Mixing cutting-edge neuroscience, social psychology, and human rights research, The Ten Types of Human is at once a provocation and a map to our hidden selves. It provides a new understanding of who we are—and who we can be.

“If I could give each of you a graduation present, it would be this—the most inspiring book I've ever read." —Bill GatesA provocative history of violence—from the New York Times bestselling author of The Stuff of Thought, The Blank Slate, and Enlightenment Now.Believe it or not, today we may be living in the most peaceful moment in our species' existence. In his gripping and controversial new work, New York Times bestselling author Steven Pinker shows that despite the ceaseless news about war, crime, and terrorism, violence has actually been in decline over long stretches of history. Exploding myths about humankind's inherent violence and the curse of modernity, this ambitious book continues Pinker's exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly enlightened world.

This title is shortlisted for the samuel johnson prize 2012. This acclaimed steven pinker, author of "the language instinct" and "the blank slate", argues that, contrary to popular belief, humankind has become progressively less violent, over millenia and decades. Can violence really have declined? the images of conflict we see daily on our screens from around the world suggest this is an almost obscene claim to be making. Extraordinarily, however, steven pinker shows violence within and between societies - both murder and warfare - really has declined from prehistory to today.we are much less likely to die at someone else's hands than ever before. Even the horrific carnage of the last century, when compared to the dangers of pre - state societies, is part of this trend. Debunking both the idea of the 'noble savage' and an over - simplistic hobbesian notion of a 'nasty, brutish and short' life, steven pinker argues that modernity and its cultural institutions are actually makin

If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing?In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom?Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

'If you think you understand AI and all of the related issues, you don't. By the time you finish this exceptionally lucid and riveting book you will breathe more easily and wisely' - Michael GazzanigaA leading computer scientist brings human sense to the AI bubbleNo recent scientific enterprise has been so alluring, terrifying and filled with extravagant promise and frustrating setbacks as artificial intelligence. Writing with clarity and passion, leading AI researcher Melanie Mitchell offers a captivating account of modern-day artificial intelligence.Flavoured with personal stories and a twist of humour, Artificial Intelligence illuminates the workings of machines that mimic human learning, perception, language, creativity and common sense. Weaving together advances in AI with cognitive science and philosophy, Mitchell probes the extent to which today's 'smart' machines can actually think or understand, and whether AI even requires such elusive human qualities at all.Artificial Intelligence: A Guide for Thinking Humans provides readers with an accessible and clear-eyed view of the AI landscape, what the field has actually accomplished, how much further it has to go and what it means for all of our futures.

A pioneering exploration of the differences between the brain’s right and left hemispheres and their effects on society, history, and culture—“one of the few contemporary works deserving classic status” (Nicholas Shakespeare, Times, UK)“Persuasively argues that our society is suffering from the consequences of an over-dominant left hemisphere losing touch with its natural regulative ‘master’ the right. Brilliant and disturbing.”—Salley Vickers, a Guardian Best Book of the Year“I know of no better exposition of the current state of functional brain neuroscience.”—W. F. Bynum, Times Literary SupplementWhy is the brain divided? The difference between right and left hemispheres has been puzzled over for centuries. Drawing upon a vast body of brain research, the renowned psychiatrist, author, and thinker Iain McGilchrist reveals that the difference between the two sides is profound—two whole, coherent, but incompatible ways of experiencing the world. The detail-oriented left hemisphere prefers mechanisms to living things and is inclined to self-interest, while the right hemisphere has greater breadth, flexibility, and generosity.In the second part of his book, McGilchrist takes the reader on a journey through the history of Western culture, illustrating the tension between these two worlds as revealed in the thought and belief of thinkers and artists from the ancient to the modern, from Aeschylus to Magritte. He ultimately argues that, despite its inferior grasp of reality, the left hemisphere is increasingly taking precedence in today’s world—with potentially disastrous consequences.

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary?SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:How is a street prostitute like a department-store Santa? Why are doctors so bad at washing their hands? How much good do car seats do? What's the best way to catch a terrorist? Did TV cause a rise in crime? What do hurricanes, heart attacks, and highway deaths have in common? Are people hard-wired for altruism or selfishness? Can eating kangaroo save the planet? Which adds more value: a pimp or a Realtor?Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky.Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

“One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review   Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters.   “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker   “A tour de force.”— Charles Tilly, Columbia University