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The Mamba Mentality: How I Play is Kobe Bryant’s personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game―a fitting legacy from the late Los Angeles Laker superstar.In the wake of his retirement from professional basketball, Kobe “The Black Mamba” Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary “Mamba mentality.” Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it “the right way,” The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.In his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016―and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.The combination of Bryant’s narrative and Bernstein’s photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world’s most celebrated and fascinating athletes.

#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life.AN NPR BEST BOOK OF THE YEARRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.In The Ride of a Lifetime, Robert Iger answers the question: What are the qualities of a good leader? He shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.• Fairness. Treat people decently, with empathy, and be accessible to them.This book is about the relentless curiosity that has driven Iger since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.“The ideas in this book strike me as universal,” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising

The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history.Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobsanswers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world.A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.

Instant New York Times BestsellerAs the fiftieth anniversary of the first lunar landing approaches, the award winning historian and perennial New York Times bestselling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon.“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”—President John F. KennedyOn May 25, 1961, JFK made an astonishing announcement: his goal of putting a man on the moon by the end of the decade. In this engrossing, fast-paced epic, Douglas Brinkley returns to the 1960s to recreate one of the most exciting and ambitious achievements in the history of humankind. American Moonshot brings together the extraordinary political, cultural, and scientific factors that fueled the birth and development of NASA and the Mercury, Gemini and Apollo projects, which shot the United States to victory in the space race against the Soviet Union at the height of the Cold War. Drawing on new primary source material and major interviews with many of the surviving figures who were key to America’s success, Brinkley brings this fascinating history to life as never before. American Moonshot is a portrait of the brilliant men and women who made this giant leap possible, the technology that enabled us to propel men beyond earth’s orbit to the moon and return them safely, and the geopolitical tensions that spurred Kennedy to commit himself fully to this audacious dream. Brinkley’s ensemble cast of New Frontier characters include rocketeer Wernher von Braun, astronaut John Glenn and space booster Lyndon Johnson.A vivid and enthralling chronicle of one of the most thrilling, hopeful, and turbulent eras in the nation’s history, American Moonshot is an homage to scientific ingenuity, human curiosity, and the boundless American spirit.

"A moving elegy . . . [to] the best team the majors ever saw . . . the Brooklyn Dodgers of the 1950s."  — New York Times The classic narrative of growing up within shouting distance of Ebbets Field, covering the Jackie Robinson Dodgers, and what’s happened to everybody since. This is a book about young men who learned to play baseball during the 1930s and 1940s, and then went on to play for one of the most exciting major-league ball clubs ever fielded, the beloved Brooklyn Dodgers, the team that broke the color barrier with Jackie Robinson. Part sports memoir, part biography, it is a book by and about a sportswriter who grew up near Ebbets Field, and who had the good fortune in the 1950s to cover the Dodgers for The Herald Tribune. This is a book about what happened to Jackie, Carl Erskine, Pee Wee Reese, and the others when their glory days were behind them. In short, it is a book about America, about fathers and sons, prejudice and courage, triumph and disaster, and told with warmth, humor, wit, candor, and love. How does a team become a legend, and what becomes of legendary men when the cheering stops? Baseball History Come to Life: Go inside the clubhouse of the 1950s Dodgers, the team that broke the color barrier with the courageous Jackie Robinson. Legendary Sports Journalism: Experience the golden age of baseball through the eyes of Roger Kahn, the reporter who grew up in the shadow of Ebbets Field and was destined to tell this team’s story. The Integration of Baseball: Witness the immense pressure and prejudice faced by Jackie Robinson and the profound impact his presence had on his teammates, the game, and America itself. Fathers, Sons, and Heroes: Discover what happened to icons like Pee Wee Reese, Carl Erskine, and Duke Snider after the cheering stopped, in a moving exploration of life, loss, and the passage of time.

Read about the incredible life of Walt Disney in this addition to the #1 New York Times best-selling Who Was? series.Walt Disney always loved to entertain people. Often it got him into trouble. Once he painted pictures with tar on the side of his family's white house. His family was poor, and the happiest time of his childhood was spent living on a farm in Missouri. His affection for small-town life is reflected in Disneyland Main Streets around the world. With black-and-white illustrations throughout, this biography reveals the man behind the magic. This book is not authorized, licensed or endorsed by the Walt Disney Company or any affiliate.

As a kid, Jackie Robinson loved sports. And why not? He was a natural at football, basketball, and, of course, baseball. But beyond athletic skill, it was his strength of character that secured his place in sports history. In 1947 Jackie joined the Brooklyn Dodgers, breaking the long-time color barrier in major league baseball. It was tough being first- not only did "fans" send hate mail but some of his own teammates refused to accept him. Here is an inspiring sports biography, with black-and-white illustrations throughout.

Boom and Bust traces the movie industry through the momentous decade of the 1940s. It discusses changes in the structure of the studio system—including the shift to independent production—and the dominant stars, genres, and production trends through the period.