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NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles TimesOver the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — Jerome Groopman, New York Times bestselling author of How Doctors Think“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.” — James Surowiecki, author of The Wisdom of CrowdsWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Using data from more than ten years of research, David McNeill shows that gestures do not simply form a part of what is said and meant but have an impact on thought itself. Hand and Mind persuasively argues that because gestures directly transfer mental images to visible forms, conveying ideas that language cannot always express, we must examine language and gesture together to unveil the operations of the mind.

'Far from being the pious injunction of a Utopian dreamer, the command to love one's enemy is an absolute necessity for our survival'Advocating love as strength and non-violence as the most powerful weapon there is, these sermons and writings from the heart of the civil rights movement show Martin Luther King's rhetorical power at its most fiery and uplifting.One of twenty new books in the bestselling Penguin Great Ideas series. This new selection showcases a diverse list of thinkers who have helped shape our world today, from anarchists to stoics, feminists to prophets, satirists to Zen Buddhists.

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our interactions with strangers---and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true?Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland---throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world.In his first book since his #1 bestseller, David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

This revelatory and dramatic history of disinformation traces the rise of secret organized deception operations from the interwar period to contemporary internet troll farmsWe live in the age of disinformation―of organized deception. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on technology and national security, was one of the first to sound the alarm. More than four months before the 2016 election, he warned that Russian military intelligence was “carefully planning and timing a high-stakes political campaign" to disrupt the democratic process. But as crafty as such so-called active measures have become, they are not new.The story of modern disinformation begins with the post-Russian Revolution clash between communism and capitalism, which would come to define the Cold War. In Active Measures, Rid reveals startling intelligence and security secrets from materials written in more than ten languages across several nations, and from interviews with current and former operatives. He exposes the disturbing yet colorful history of professional, organized lying, revealing for the first time some of the century’s most significant operations―many of them nearly beyond belief. A White Russian ploy backfires and brings down a New York police commissioner; a KGB-engineered, anti-Semitic hate campaign creeps back across the Iron Curtain; the CIA backs a fake publishing empire, run by a former Wehrmacht U-boat commander, that produces Germany’s best jazz magazine. Rid tracks the rise of leaking, and shows how spies began to exploit emerging internet culture many years before WikiLeaks. Finally, he sheds new light on the 2016 election, especially the role of the infamous “troll farm” in St. Petersburg as well as a much more harmful attack that unfolded in the shadows.Active Measures takes the reader on a guided tour deep into a vast hall of mirrors old and new, pointing to a future of engineered polarization, more active and less measured―but also offering the tools to cut through the deception.

Donald L. Horowitz's comprehensive consideration of the structure and dynamics of ethnic violence is the first full-scale, comparative study of what the author terms the deadly ethnic riot—an intense, sudden, lethal attack by civilian members of one ethnic group on civilian members of another ethnic group. Serious, frequent, and destabilizing, these events result in large numbers of casualties. Horowitz examines approximately 150 such riots in about fifty countries, mainly in Asia, Africa, and the former Soviet Union, as well as fifty control cases. With its deep and thorough scholarship, incisive analysis, and profound insights, The Deadly Ethnic Riot will become the definitive work on its subject. Furious and sadistic, the riot is nevertheless directed against a precisely specified class of targets and conducted with considerable circumspection. Horowitz scrutinizes target choices, participants and organization, the timing and supporting conditions for the violence, the nature of the events that precede the riot, the prevalence of atrocities during the violence, the location and diffusion of riots, and the aims and effects of riot behavior. He finds that the deadly ethnic riot is a highly patterned but emotional event that tends to occur during times of political uncertainty. He also discusses the crucial role of rumor in triggering riots, the surprisingly limited role of deliberate organization, and the striking lack of remorse exhibited by participants. Horowitz writes clearly and eloquently without compromising the complexity of his subject. With impressive analytical skill, he takes up the important challenge of explaining phenomena that are at once passionate and calculative.

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”—Tom Vanderbilt, The New Republic“An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.”—Cory Doctorow, BoingBoing“Illuminating.”—Jacob Weisberg, The New York Review of Books

How do we as Americans define our identities? How do our stories represent who we are-our successes, our failures, our past, our future? Stories of redemption are some of the most powerful ways to express American identity and all that it can entail, from pain and anguish to joy and fulfillment. Psychologist Dan P. McAdams examines how these narratives, in which the hero is delivered from suffering to an enhanced status or state, represent a new psychology of American identity, and in turn, how they translate to understanding our own lives. In this revised and expanded edition of The Redemptive Self, McAdams shows how redemptive stories promote psychological health and civic engagement among contemporary American adults. He reveals how different kinds of redemptive stories compete for favor in American society, as presented in a dramatic case study comparing the life stories constructed by Presidents George W. Bush and Barack Obama. McAdams provides new insight on race and religion in American narratives, offers a creative blend of psychological research and historical analysis, and explains how the redemptive self is a positive psychological resource for living a worthy American life. From the spiritual testimonials of the Puritans and the celebrated autobiography of Benjamin Franklin, to the harrowing stories of escaped slaves and the modern tales in Hollywood movies, we are surrounded by transformative stories that can inform how we make sense of our American identity. But is the redemptive life story always a good thing, and can anyone achieve it? While affirming the significance of redemptive life stories, McAdams also offers a cultural critique. Through no fault of their own, many Americans cannot achieve this revered story of deliverance. Instead, their lives are rife with contaminated plots, vicious cycles of disappointment, and endless pitfalls. Moreover, there may be a negative side to these beloved stories of redemption-they demonstrate a curiously American form of arrogance, self-righteousness, and naiveté that all bad things can be transformed. In this revised and expanded edition of the his award-winning book, McAdams encourages us to critically examine our own life stories-the good, the bad, the ups, the downs-in order to inform how we can benefit from them and shape a better future American identity.

'Thank god for Richard Sennett ... essential reading for all students of the city' Anna Minton, Prospect'Constantly stimulating ideas from a veteran of urban thinking' Jonathan Meades, GuardianIn Building and Dwelling, Richard Sennett distils a lifetime's thinking and practical experience to explore the relationship between the good built environment and the good life. He argues for, and describes in rich detail, the idea of an open city, one in which people learn to manage complexity. He shows how the design of cities can enrich or diminish the everyday experience of those who dwell in them.The book ranges widely - from London, Paris and Barcelona to Shanghai, Mumbai and Medellin in Colombia - and draws on classic thinkers such as Tocqueville, Heidegger, Max Weber, and Walter Benjamin. It also draws on Sennett's many decades as a practical planner himself, testing what works, what doesn't, and why. He shows what works ethically is often the most practical solution for cities' problems. This is a humane and thrilling book, which allows us to think freshly about how we live in cities.'Sennett is my kind of urbanist. He sees the modern city. He reads its secrets as he walks down the street, kicking over the detritus of the past ... There is no alternative to the planner, but please a planner who has read Sennett's book' Simon Jenkins, Sunday Times