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von CAIN SUSAN

For far too long, those who are naturally quiet, serious or sensitive have been overlooked. The loudest have taken over - even if they have nothing to say.It's time for everyone to listen. It's time to harness the power of introverts.It's time for Quiet.

von Richard Wilkinson, Kate Pickett

Richard Wilkinson and Kate Pickett's The Spirit Level: Why Equality is Better for Everyone is the most influential and talked-about book on society in the last decade - now updated with a new chapter on the controversy the book has ignited. Why do we mistrust people more in the UK than in Japan? Why do Americans have higher rates of teenage pregnancy than the French? What makes the Swedish thinner than the Australians? The answer: inequality. This groundbreaking book, based on years of research, provides hard evidence to show: How almost everything - from life expectancy to mental illness, violence to illiteracy - is affected not by how wealthy a society is, but how equal it is That societies with a bigger gap between rich and poor are bad for everyone in them - including the well-off How we can find positive solutions and move towards a happier, fairer future U rgent, provocative and genuinely uplifting, The Spirit Level has been heralded as providing a new way of thinking about ourselves and our communities, and could change the way you see the world. 'A big idea, big enough to change political thinking'Guardian 'A remarkable new book ... the implications are profound'Will Hutton, Observer 'The evidence is hard to dispute'Economist Richard Wilkinson studied economic history at the London School of Economics before training in epidemiology and is Professor Emeritus at the University of Nottingham Medical School and Honorary Professor at University College London. Kate Pickett is a Professor of Epidemiology at the University of York and a National Institute for Health Research Career Scientist. Her work with Richard Wilkinson on The Spirit Level was shortlisted for Research Project of the Year 2009 by the Times Higher Education Supplement, and their book was chosen as one of the Top Ten Books of the Decade by the New Statesman.

von Paul Bloom

A Next Big Idea Club Must-ReadA compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all timeHow does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden sexual desires? What is the function of emotions such as disgust, gratitude, and shame? Renowned psychologist Paul Bloom answers these questions and many more in Psych, his riveting new book about the science of the mind.Psych is an expert and passionate guide to the most intimate aspects of our nature, serving up the equivalent of a serious university course while being funny, engaging, and full of memorable anecdotes. But Psych is much more than a comprehensive overview of the field of psychology. Bloom reveals what psychology can tell us about the most pressing moral and political issues of our time—including belief in conspiracy theories, the role of genes in explaining human differences, and the nature of prejudice and hatred.Bloom also shows how psychology can give us practical insights into important issues—from the treatment of mental illnesses such as depression and anxiety to the best way to lead happy and fulfilling lives. Psych is an engrossing guide to the most important topic there is: it is the story of us.

von ARIELY DAN

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

von Harvey Whitehouse

A radical exploration of how rituals have influenced history over thousands of years.From infancy, we copy those around us in order to be like others, to be one with the tribe. Other primates will copy behaviour that leads to transparent benefits, such as access to food, but only humans promiscuously copy actions that have no obvious instrumental purpose. The copying of causally opaque behaviour (rituals) has allowed cultural groups to proliferate over time and space. The frequency and emotional intensity of ritual performances constrains the scale and structure of cultural groups. Rare, traumatic rituals (e.g. painful initiations) produce very strong social cohesion in small, relational groups such as military battalions or local cults whereas daily and weekly rituals (e.g. collective praying in mosques, churches, and synagogues) produce diffuse cohesion in indefinitely expandable communities. This pioneering study presents a theory of how these two 'ritual modes' have influenced the course of human history over many thousands of years and continue to shape the groups we live in today.The resulting programme of research offers a radically new paradigm for the social sciences, one that bridges across disciplinary silos, samples the full diversity of the world's populations, and plumbs our richest sources of information about cultural systems, past and present. In doing so, leading anthropologist Harvey Whitehouse shows how we can modify the way we tackle some of the most pressing challenges of our day, from violent extremism to global heating. All the problems humanity creates are ultimately problems of cooperation. Solving these problems will require social glue. Whitehouse suggests various practical ways in which our growing knowledge about the role of ritual in group bonding can help us achieve a more peaceful and prosperous future, not only for ourselves but for all species who share the planet with us.

von Lily Cole

Optimism demands action. Optimism is an active choice. Optimism is not naïve and it is not impossible.We are living in an age of turmoil, destruction and uncertainty. Global warming has reached terrifying heights of severity, human expansion has caused the extinction of countless species, and Neoliberalism has led to a destructive divide in wealth and a polarisation of mainstream politics. But, there is a constructive way to meet this challenge, there is a reason to keep on fighting and there are plenty of reasons for optimism.Lily Cole has met with some of the millions of people around the world who are working on solutions to our biggest challenges and committed to creating a more sustainable and peaceful future for humanity. Exploring issues from fast fashion to fast food and renewable energy to gender equality, and featuring interviews with Sir David Attenborough, Sir Paul McCartney, Elon Musk and Extinction Rebellion co-founder Professor Gail Bradbrook, Reasons for Optimism is a beacon of hope in dark times.This book is a rousing call to action that will leave you feeling hopeful that we can make a difference. We are the ancestors of our future: a generation who will either be celebrated for their activism or blamed for its apathy. It is for us to choose optimism, to make a change and to show what is possible.

von Steven D. Levitt, Stephen J Dubner

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary?SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:How is a street prostitute like a department-store Santa? Why are doctors so bad at washing their hands? How much good do car seats do? What's the best way to catch a terrorist? Did TV cause a rise in crime? What do hurricanes, heart attacks, and highway deaths have in common? Are people hard-wired for altruism or selfishness? Can eating kangaroo save the planet? Which adds more value: a pimp or a Realtor?Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky.Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.

von Peter Singer

In 1972, the young philosopher Peter Singer published "Famine, Affluence and Morality," which rapidly became one of the most widely discussed essays in applied ethics. Through this article, Singer presents his view that we have the same moral obligations to those far away as we do to those close to us. He argued that choosing not to send life-saving money to starving people on the other side of the earth is the moral equivalent of neglecting to save drowning children because we prefer not to muddy our shoes. If we can help, we must--and any excuse is hypocrisy. Singer's extreme stand on our moral obligations to others became a powerful call to arms and continues to challenge people's attitudes towards extreme poverty. Today, it remains a central touchstone for those who argue we should all help others more than we do.As Bill and Melinda Gates observe in their foreword, in the age of today's global philanthropy, Singer's essay is as relevant now as it ever was. This attractively packaged, concise edition collects the original article, two of Singer's more recent popular writings on our obligations to others around the world, and a new introduction by Singer that discusses his current thinking.

von Matthieu Ricard

The author of the international bestseller Happiness makes a passionate case for altruism--and why we need it now more than ever.In Happiness, Matthieu Ricard demonstrated that true happiness is not tied to fleeting moments or sensations, but is an enduring state of soul rooted in mindfulness and compassion for others. Now he turns his lens from the personal to the global, with a rousing argument that altruism--genuine concern for the well-being of others--could be the saving grace of the 21st century. It is, he believes, the vital thread that can answer the main challenges of our time: the economy in the short term, life satisfaction in the mid-term, and environment in the long term. Ricard's message has been taken up by major economists and thinkers, including Dennis Snower, Amartya Sen, Joseph Stiglitz, and George Soros.Matthieu Ricard makes a robust and passionate case for cultivating altruistic love and compassion as the best means for simultaneously benefitting ourselves and our society. It's a fresh outlook on an ardent struggle--and one that just might make the world a better place.

von Rory Sutherland

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.