The Old Economy is dead. So is the New Economy.Algorithms are increasingly becoming authorities and competing directly with humans. Recommendation engines have long taken control of our lives. We are threatened by a final narcissistic injury, and we are alienated by the fatal information society that we live in. But humans are still the ‘gluons’ that connect our perceived reality – the environment, society, and the economy – with our inner world: what it means to be a human being, a Mensch. If we want to ensure that the machines continue to serve us after the digital tsunami, then now is the time to leverage the full power of our reason to build a humanistic society.